The HiQ Tyres & Autocare network has recently welcomed a new addition in Tewkesbury, Gloucestershire, thanks to the expansion efforts of PJ Nicholls. This marks the first HiQ centre in the town and is a significant step for the Worcestershire and Gloucestershire-based company, which continues to broaden its footprint across the region. The new location opened its doors in May, joining the existing HiQ centre in Malvern.
The Tewkesbury centre is strategically positioned on Ashchurch Road, just minutes away from Junction 9 on the M5, making it easily accessible for local drivers. The facility offers a comprehensive range of services, including MOTs, tyre changes, and general car maintenance, all bookable through HiQ’s user-friendly online platform. This digital integration is part of HiQ’s nationwide strategy, backed by Goodyear, to provide a seamless customer experience both online and offline.
Adam Nicholls, Managing Director of PJ Nicholls, expressed enthusiasm about the new centre’s potential: “As a business, we are expanding our after-sales significantly and have increased our workshop capacity to drive more customers through the door. We feel the HiQ brand adds huge value because of its Goodyear backing, which, like our other centre in Malvern, gives us a different angle for our business.”
PJ Nicholls, a family-owned enterprise, has a rich history dating back to 1984 and operates various franchises across Gloucestershire, Herefordshire, and Worcestershire. The company's portfolio includes car and commercial vehicle sales, aftersales, and fuel forecourts, featuring brands like KGM, SPAR, Nisa Convenience Stores, and Gulf. They also manage Ford Authorised aftersales operations for both cars and commercial vehicles.
The new HiQ centre in Tewkesbury aligns with PJ Nicholls’ broader business strategy, leveraging HiQ’s robust online presence and trusted brand to attract a diverse customer base. “HiQ has a particularly impressive online presence, which means we benefit from a large number of online bookings. The hybrid on- and offline model fits perfectly into our business. It ticks every box and meets the modern customer’s expectations. It really is a win-win,” Nicholls added.
Nicholls highlighted the importance of trust in customer relationships, noting that the HiQ brand, combined with PJ Nicholls’ reputation, offers peace of mind to customers. “We often speak to customers who are so happy that they can trust the service that HiQ offers for a fair price. That’s the sort of peace of mind HiQ delivers up and down the country.”
The new Tewkesbury centre is set to become a vital part of the local community, offering reliable and convenient automotive services. As PJ Nicholls continues to grow, this new addition to the HiQ network underscores the company’s commitment to providing top-notch service and meeting the evolving needs of its customers.
