Continental Tyre has unveiled a bold new marketing campaign built around a simple but powerful idea.
Nokian’s Hakkapeliitta 01 uses retractable studs that switch with temperature, aiming to cut road wear and noise without losing ice grip.
Bridgestone’s new driver-in-the-loop simulator is live near Rome, aiming to speed tyre design while cutting prototype demand.
Bandag appoints Alba as a Cornerstone franchisee, adding capacity, digital traceability and a stronger Scottish footprint for retreads.
Mitas launches TERRAGUARD VF implement radials in the US, targeting heavier kit, lower pressures and reduced compaction.
Hankook is doubling down on retreading and sustainable materials, aiming to cut fleet costs and tyre lifecycle emissions.
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Triangle Tyre has appointed Federico Parmesan as European OTR Technical Manager from 1 March, strengthening field support for partners.
Pirelli promotes Dario Marrafuschi to lead its Motorsport Business Unit from 1 March, with Mario Isola supporting the handover until 1 July 2025.
Point S UK names 40-year tyre trade veteran Mick Standbridge to grow and support independents across the South West.
Ho Seok Chea has become Managing Director of Hankook Tyre UK, effective 1 January 2026, based in Daventry.
BKT Europe hires Henrik de Koning to lead OEM growth in Europe across agricultural and OTR fitments.
Linglong has hired ex-Goodyear leader Sherif Degheidy to head MEA specialty tyre strategy from 9 February 2026.
BKT Tires appoints Manish Maharaj to lead Business Finance, adding multi-market expertise from his 11 years at Apollo Tyres.
A two-decade rise from branch management to the top job underpins Eden Tyres & Servicing’s rapid UK network growth.
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