This sponsorship marks an important collaboration for Hankook, reinforcing the brand's long-standing relationship with UEFA. The partnership allows for mutual brand exposure, with Hankook's logo to feature prominently on the red carpet and in press areas, alongside digital engagement across UEFA and Hankook’s platforms.

Sanghoon Lee, President and COO of Hankook Tire Europe, expressed the significance of this collaboration, stating:
“Our involvement as an official sponsor of the prestigious Ballon d’Or™ represents the logical continuation of many years of fruitful cooperation with UEFA. The partnership embodies the ‘perfect match’ in our international sponsoring strategy, where positioning Hankook as a premium brand always takes centre stage. Football remains the most popular sport by far in Europe and connects millions of people. We are proud to be a part of this.”

A Global Platform for Brand Growth

Hankook’s strategic sponsorship reflects its broader approach to global partnerships, focusing on high-reach platforms such as the ABB FIA Formula E World Championship, the UEFA Europa League & Conference League, and Germany’s Borussia Dortmund football club. These collaborations enhance Hankook's brand presence across various global markets, particularly in Europe.

The Ballon d’Or™ itself, awarded since 1956, celebrates excellence in football. The 2024 ceremony, now jointly organised by UEFA and Groupe Amaury (owners of France Football and L’Équipe), will not only recognise the best male and female footballers but will also present awards in seven other categories, including the newly introduced Coach of the Year for both men’s and women’s football.

As part of this partnership, Hankook aims to leverage the immense popularity of football, which remains Europe’s most beloved sport, to enhance its brand image and loyalty among global supporters.

For more details on the event, visit the official Ballon d’Or™ website.

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