FC Bayern has announced a new long-term partnership with leading South Korean tyre manufacturer NEXEN TIRE. The collaboration, initiated during FC Bayern's Audi Summer Tour in Seoul, underscores the club's global appeal and NEXEN TIRE's drive to enhance its international brand presence.
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FC Bayern, the German football powerhouse, has entered into a long-term partnership with NEXEN TIRE, one of the world’s leading tyre manufacturers. This collaboration emerged following FC Bayern’s 2024 Audi Summer Tour, during which the club engaged with fans in Seoul, South Korea.
The agreement highlights the club's growing influence across global markets and reinforces NEXEN TIRE’s ambitions to elevate its international brand presence through strategic collaborations.
Michael Diederich, FC Bayern board member, shared his enthusiasm for the partnership: “We are delighted to be able to integrate NEXEN TIRE as a new partner at FC Bayern - and we are particularly pleased that this partnership has come about as a result of our 2024 Audi Summer Tour. This shows that our club will not only have an even bigger global presence on these trips and that we will reach our fans in their respective countries, but also that sustainable collaborations will be established. It underscores the international appeal of our club: our roots are in Munich and Bavaria, but simultaneously, we are forward-thinking and cosmopolitan and thus combine our tradition with a contemporary orientation.”
Travis Kang, NEXEN TIRE Global CEO, echoed the excitement, stating: “As the young and dynamic brand image of NEXEN TIRE is our foundation, we plan to further enhance our brand awareness globally by collaborating with FC Bayern, one of the most renowned football clubs in the world. We will continue to demonstrate the vitality of NEXEN TIRE on a global scale.”
The partnership will see NEXEN TIRE’s branding featured prominently on the perimeter LED boards at FC Bayern’s home matches in the Allianz Arena. Beyond visibility, this collaboration signifies FC Bayern's strategic focus on maintaining a presence in South Korea and the broader Asia-Pacific region following the success of the Audi Summer Tour.
For NEXEN TIRE, aligning with FC Bayern strengthens its association with excellence, energy, and global connectivity—qualities shared by both brands.
What is the new partnership?
FC Bayern has signed a long-term partnership with NEXEN TIRE, a globally recognised tyre manufacturer.
How did the partnership come about?
The collaboration was initiated during FC Bayern's 2024 Audi Summer Tour in Seoul, South Korea.
Why is this partnership significant?
It highlights FC Bayern's international appeal and NEXEN TIRE's strategy to expand its global brand presence.
What will NEXEN TIRE’s involvement include?
NEXEN TIRE will feature prominently on the LED perimeter boards at FC Bayern’s Allianz Arena during home matches.
What do the leaders say about this partnership?
