Peter Baumann, Liqui Moly’s long-serving marketing director, will retire on 1st January 2025 after 39 years with the company. Marco Esser, the current deputy marketing director, will take over the role, continuing Liqui Moly’s legacy of innovative marketing and global brand growth.
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Liqui Moly, a global leader in automotive lubricants and additives, has announced the retirement of its long-serving marketing director, Peter Baumann, effective 1st January 2025. Baumann will step down after an illustrious 39-year career that has played a pivotal role in shaping the brand’s international presence and success.
Throughout his tenure, Baumann spearheaded impactful marketing strategies, driving Liqui Moly’s global recognition and cementing its reputation for quality. His efforts were particularly notable in the realm of sports sponsorships, which saw the brand featured prominently across motorsport events and other athletic arenas worldwide. Under his leadership, Liqui Moly evolved into a household name within the automotive industry, renowned for its commitment to performance and innovation.
Baumann’s successor, Marco Esser, brings a wealth of experience and fresh energy to the role. Esser has been with Liqui Moly since July 2020, initially contributing to corporate communications before advancing to the position of deputy marketing director. Holding a Master of Arts degree from the University of the Bundeswehr Munich, Esser has demonstrated a strong understanding of brand development and marketing strategy during his tenure.
Commenting on the transition, Baumann expressed confidence in his successor:
"Marco Esser is well-prepared to take on this role and continue Liqui Moly’s journey of success. His expertise and enthusiasm will undoubtedly drive the company forward.”
Esser also shared his thoughts on his new appointment:
"It is an honour to follow in the footsteps of Peter Baumann. I look forward to building on the solid foundation he has established and leading Liqui Moly’s marketing efforts into the future.”
With Esser stepping into the role, Liqui Moly signals a seamless transition in leadership, ensuring continuity and innovation in its marketing strategies. The company remains focused on expanding its global reach while upholding the quality and customer trust that define the Liqui Moly brand.
