Bridgestone Corporation has been awarded the Prince Michael International Road Safety Award for its Bridgestone Road Safety Program (BSRP). Recognised for its global efforts to improve road safety through education, infrastructure development, and community engagement, the BSRP aligns with the United Nations' goal to reduce road traffic deaths and injuries by 2030.
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Bridgestone Corporation has been awarded the Prince Michael International Road Safety Award for its innovative Bridgestone Road Safety Program (BSRP). The prestigious accolade recognises Bridgestone’s significant contribution to improving road safety globally through education, infrastructure enhancements, and strategic partnerships.
The Prince Michael International Road Safety Awards, established in 1987, celebrate innovative achievements that enhance road safety worldwide. The judges commended Bridgestone for its high level of corporate commitment, employee engagement, and impactful collaboration with NGOs to drive meaningful change.
Bridgestone’s BSRP aligns with the United Nations Sustainable Development Goal (SDG) 3.6, which aims to halve road traffic deaths and injuries by 2030. Since its realignment in 2019, the programme has focused on four core areas:
Bridgestone’s commitment to road safety has resulted in impactful programmes across the globe, including:
Paul Choo, Chief Human Resources Officer for Bridgestone Asia Pacific, India, and China, expressed the company’s pride in receiving the award:
“It is a true honour to receive the Prince Michael International Road Safety Award, one of the highest accolades in road safety. The BSRP’s initiatives consider the needs of each community and integrate road safety efforts tailored to bettering the daily lives of local road-users.”
Bridgestone has further demonstrated its commitment through a US$1 million donation to the United Nations Road Safety Fund (UNRSF) over four years (2022–2025). This partnership accelerates global efforts to improve road safety.
The BSRP reflects Bridgestone’s broader vision of “Safer journeys and mobility for all”, aligning with its E8 Commitment values, including Ease (bringing comfort and peace of mind) and Empowerment (contributing to a society ensuring accessibility and dignity for all).
Bridgestone continues to demonstrate its leadership in promoting road safety and remains committed to fostering safer communities and mobility solutions worldwide.
What is the Bridgestone Road Safety Program (BSRP)?
The BSRP is a global initiative by Bridgestone that focuses on improving road safety through education, infrastructure development, and employee engagement.
Why did Bridgestone receive the Prince Michael International Road Safety Award?
Bridgestone was honoured for its commitment to road safety through the BSRP, which advances global safety goals through education, partnerships, and sustainable mobility solutions.
What are some of Bridgestone’s global road safety initiatives?
Programmes include Project Sarthi in India, school-based education in Thailand, and road safety workshops in Italy, Japan, and Latin America.
How does the BSRP align with the UN’s SDG 3.6?
The BSRP supports the UN goal to halve road traffic deaths and injuries by 2030.
