BKT, has announced the appointment of Rishi Raj Singh as Head of OEM Asia Pacific and Aniruddha Pandit as Head of OEM Africa & Middle East. The appointments aim to strengthen BKT’s presence in these key markets, consolidating relationships with manufacturers and exploring new growth opportunities.
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BKT, has made significant strides in the Original Equipment Manufacturer (OEM) channel by announcing two key appointments to support its ambitious global growth strategy.
Rishi Raj Singh has been appointed as Head of OEM Asia Pacific, while Aniruddha Pandit steps into the role of Head of OEM Africa & Middle East. Both leaders will play pivotal roles in strengthening BKT's relationships with OEM partners, expanding into new markets, and addressing the unique challenges of these dynamic regions.
The appointments reflect BKT’s long-term vision of building transparent, long-lasting relationships with major commercial players while continuing to prioritise customer satisfaction and innovation.
“Rishi Raj Singh and Aniruddha Pandit have demonstrated great leadership skills and a strategic vision that add value to BKT's corporate mission. Their expertise and long-term industry experience will be key in driving the company's innovation process, in consolidating our leadership position in the tyre industry, and in further strengthening BKT's structure in the global OEM channel.”
Ludovic Revel, President Global OEM at BKT,
In their new roles, Singh and Pandit will oversee all OEM operations, including managing partner relationships, supervising product development, and expanding BKT's market presence. By focusing on regional needs and market dynamics, they aim to solidify BKT's reliability and innovation for OEMs in Asia-Pacific (APAC) and Africa & Middle East (MEA).
Ludovic Revel added:
“This choice will enable us to explore new opportunities for growth and, above all, to respond to the specific needs of the two regions APAC and MEA, which require special attention to market dynamics and the ability to respond to local challenges.”
Both managers will report directly to Ludovic Revel, ensuring a cohesive strategy across regions.
These strategic moves underscore BKT's commitment to global growth and its dedication to maintaining strong partnerships in the OEM sector. By strengthening its leadership team, BKT is well-positioned to navigate the complexities of key international markets and drive further innovation in the Off-Highway tyre industry.
Who are the new appointments at BKT?
What is the purpose of these appointments?
The appointments aim to consolidate BKT’s relationships with OEM partners, open new business opportunities, and expand market presence in the APAC and MEA regions.
What responsibilities will Singh and Pandit have?
They will supervise OEM operations, including partner relationships, product development, and market expansion, while addressing local challenges.
What does Ludovic Revel say about the appointments?
Ludovic Revel praised their leadership, vision, and experience, stating that the appointments will strengthen BKT’s innovation and market leadership.
Why are APAC and MEA important for BKT?
These regions present significant growth opportunities but require special focus due to their unique market dynamics and challenges.
