Nexen Tire is set to celebrate a landmark moment in its football partnerships as Juventus and Manchester City, two of the company’s most significant football partners, go head-to-head on December 11, 2024. The highly anticipated match, taking place at 9:00 p.m. CEST at the Allianz Stadium in Turin, will not only be a thrilling encounter for football fans but also a symbolic event for Nexen, whose branding proudly appears on both teams' kits and around their stadiums.
Dive into the full article below.
If you’d like to stay updated with weekly news directly in your inbox,
subscribe to Tyre News Media today!
The clash has been dubbed the "Nexen Derby" by the tyre manufacturer, highlighting the company's involvement with both clubs. To mark the occasion, Nexen Tire is offering a select group of its top retail customers the exclusive opportunity to attend the match and experience the atmosphere firsthand.
The match holds special significance for Nexen Tire, as it’s the first time that both of their sponsored clubs will face each other in a competitive fixture, bringing the company’s two long-term partnerships onto the same pitch. Taeho Kim, Managing Director of Nexen Tire in Italy, expressed the company’s enthusiasm for the event, saying, “We are excited to provide our partners with the opportunity to be part of this special event, where for the first time at Nexen, both of our sponsored teams will face each other on the field. It’s a unique occasion, and we’re thrilled to share it with our valued guests, offering them an unforgettable experience.”
Nexen’s relationship with Manchester City stretches back nearly a decade, making history in 2017 as the first Premier League sleeve sponsor. Since then, Nexen’s logo has become a familiar sight to City fans, featuring prominently on the team bus, the City Football Academy bridge, and LED displays at both the Etihad and Joie Stadiums. The partnership extends beyond just matchdays, as Nexen Tire supports digital content, creative campaigns, and Manchester City's charity, City in the Community (CITC), through various initiatives aimed at supporting local communities.
Nexen Tire’s collaboration with Juventus began more recently, during the 2023/24 season. In its second year, the partnership has already seen successful activations, such as a June event featuring Juventus legend Claudio Marchisio. This event celebrated the conclusion of Nexen’s first season as a Juventus sponsor and kicked off a new year of collaboration.
Both partnerships underscore Nexen Tire’s commitment to aligning its brand with football clubs that share its values of innovation, performance, and community. Nexen continues to support both clubs in their respective journeys, eager to see Juventus and Manchester City meet on the pitch for this monumental match.
For Nexen’s selected retail partners, the opportunity to attend this special match between two iconic clubs is a rare and exciting perk. With Nexen’s involvement spanning years of collaboration with both teams, the match will be a celebration of these partnerships and an opportunity for Nexen to showcase its support for football at the highest level.
