The partnership includes various initiatives, such as advertising presence within the stadium, hospitality packages, and joint social media activities. Kumho Tire will not only support the men's football team but also extend its sponsorship to the Esports team, with plans for joint campaigns alongside EintrachtTech.

“We warmly welcome Kumho Tire into our circle of partners. With its innovative and sustainable approach, the company aligns perfectly with Eintracht, and we are well-equipped to support them in their goal of further establishing themselves in Europe,” said Axel Hellmann, CEO of Eintracht Frankfurt Football AG.

Tony Lee, Head of Europe at Kumho Tire Europe GmbH, expressed enthusiasm about the partnership: “We aim to continuously increase our presence in Europe. A strong brand like Eintracht Frankfurt, known and beloved beyond Germany’s borders, assists us in this endeavour. Our corporate culture is based on trust, integrity, and sustainability – similar to that of Eintracht. Specifically, we are committed to developing products made entirely from sustainable materials by 2045.”

Founded in Seoul in 1960, Kumho Tire has grown to operate globally with over 11,000 employees, selling over 60 million tyres annually. The company supplies original equipment tyres to prestigious brands such as Mercedes-Benz, Volkswagen, Audi, Skoda, Hyundai, and Kia. Kumho Tire’s European headquarters is situated in Offenbach-Kaiserlei, Germany.

This partnership is expected to significantly boost Kumho Tire's brand presence in Europe, leveraging Eintracht Frankfurt's strong fanbase and market reach. Through collaborative efforts, both Kumho Tire and Eintracht Frankfurt aim to promote values of sustainability and innovation within the industry.

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