Starting his role in June, Fisichella led the Vredestein team during the latest edition of the iconic 1000 Miglia classic car rally in Italy. Racing from Brescia to Rome and back, he made his debut for the Vredestein brand behind the wheel of a 1953 Simca Aronde S.

The Vredestein premium tyre brand, as the ‘Official Tyre Partner’ of the 1000 Miglia since 2017, was prominently featured throughout the race and across all of the event’s online and offline marketing. Following a three-year sponsorship expansion in 2022, Vredestein branding now also features across all other events in the 1000 Miglia portfolio, including the 1000 Miglia Green, the Coppa delle Alpi, and the 1000 Miglia Warm Up USA.

Yves Pouliquen, VP Commercial at Apollo Tyres, expressed his enthusiasm about the partnership, stating, “Giancarlo is highly respected among performance car enthusiasts so he is the perfect fit for the Vredestein brand. In addition, his wealth of knowledge gained over many years in top-tier motorsport can help guide our R&D teams as they bring new products and technical innovations to market.”

Fisichella’s illustrious 13-year Formula 1 career began with the Minardi team and included stints at Jordan, Benetton, Sauber, Renault, Force India, and Ferrari. During this time, he secured three Grand Prix wins. After leaving Formula 1, Fisichella transitioned to sports car racing, including competing in the prestigious 24 Hours of Le Mans. He and his team triumphed in the GTE-Pro class, securing first place in both 2012 and 2014.

With Fisichella’s involvement, Apollo Tyres aims to enhance the performance and appeal of the Vredestein brand, leveraging his extensive experience and recognition in the world of motorsport. This collaboration is expected to bring significant advancements to Vredestein's high-performance tyre offerings and reinforce the brand’s presence in the premium tyre market.

For more information on the Vredestein range, visit: Vredestein Tyres

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