BKT to Feature Prominently in ECB’s 100-Ball Cricket Competition
BKT Tires has announced an official partnership with The Hundred, the ECB's 100-ball cricket competition, which will commence tomorrow. This strategic alliance will see BKT’s logo prominently displayed on the leading arm of all eight teams' playing kits across both men's and women's competitions, in the fourth year of The Hundred. In addition, the company will engage in various in-ground advertising activities throughout the tournament.
Rajiv Poddar, Joint Managing Director of BKT, expressed his excitement about the partnership:
“It’s a pleasure and an honour for us to be at the side of this exciting competition that will involve world-class players from around the world. Also, this partnership fully reflects the value of inclusivity we hold dear, building together both women’s and men’s teams for over five weeks. This is the result of our shared passion for this extraordinary sport, which aims to bring added value to the cricket experience.”
For many years, BKT has embraced the value of sports partnerships, establishing itself as a globally recognised brand among fans and sports enthusiasts. This partnership with The Hundred further solidifies BKT’s commitment to supporting and promoting sports at an international level.
Tony Singh, ECB Chief Commercial Officer, also commented on the partnership:
“The Hundred has always been about innovation and attracting a new audience and BKT Tires are aligned with those aims. We look forward to working alongside them as we continue to take The Hundred to as many fans as possible across England and Wales.”
This collaboration not only enhances BKT's involvement in cricket but also underscores its dedication to inclusivity and promoting gender equality in sports. The prominent display of BKT's logo on team kits and in-ground advertising will ensure the brand’s visibility throughout the tournament, which aims to reach a broad audience across England and Wales.
