ZC Rubber concluded its participation at the China International Tire Expo (CITEXPO) 2024 with great success, solidifying its standing as a global leader in tyre innovation. Held at the Shanghai World Expo Exhibition & Convention Center, the event attracted professionals, distributors, and media from all corners of the globe, eager to explore the latest in tyre technology.
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During the event, ZC Rubber presented its wide range of tyre brands, including WESTLAKE, GOODRIDE, TRAZANO, CHAOYANG, and TIANLI. The diversity of tyres on display catered to a variety of needs, from passenger cars and commercial trucks to specialised tyres for agricultural vehicles and UTVs. The exhibit garnered strong interest from visitors across different industries and regions, emphasising the global appeal of ZC Rubber’s offerings.
A key highlight of ZC Rubber’s booth was the debut of the WESTLAKE ZuperAce EV tyre, specifically designed for electric vehicles (EVs). This marks the first time the ZuperAce EV tyre has been introduced in China, reflecting ZC Rubber’s commitment to advancing sustainable and e-mobility solutions. The tyre became a major attraction, drawing attention for its innovative approach to addressing the unique needs of the EV market.
Speaking on the success of the event, Mr. Henry Shen, Vice President of ZC Rubber, expressed the company’s satisfaction with the turnout. “CITEXPO 2024 has been an outstanding platform for us to strengthen existing partnerships and foster new ones. We’ve received significant interest from a wide range of regions, particularly Asia, Africa, and Europe. This demonstrates the global trust in our products and the increasing demand for innovative, high-quality tyre solutions that meet the evolving needs of different markets,” Shen stated.
In addition to showcasing its extensive product range, ZC Rubber engaged visitors with interactive activities, such as “The Perfect Shot,” a live football game that offered attendees a dynamic experience. Visitors had the chance to win exclusive co-branded gifts, thanks to ZC Rubber’s ongoing global partnership with Arsenal F.C.. This engaging experience highlighted the company’s commitment to increasing brand awareness on a global scale through strategic sports partnerships.
ZC Rubber’s successful participation in CITEXPO 2024 underscores its strategic direction, with a focus on expanding its global footprint while maintaining a strong emphasis on quality, sustainability, and cutting-edge technology. The enthusiastic response from international markets signals continued growth for ZC Rubber, reinforcing its position as a leader in the tyre industry.
As the tyre market continues to evolve, ZC Rubber remains committed to driving innovation and delivering high-quality, sustainable tyre solutions to meet the changing demands of global consumers.
