West Ham United has announced the renewal of its partnership with Tomket Tyres, the international high-performance tyre brand. The multi-year agreement will see the Czech Republic-based tyre manufacturer continue to collaborate with the Premier League club, further enhancing their global reach and customer engagement.
Tomket Tyres, founded in 1997, has rapidly grown from an online retailer into a globally recognised brand, currently selling in over 60 countries. With a product range covering more than 450 tyre sizes across Summer, All-Season, Winter, AT, MT, and TBR categories, Tomket has made significant strides in markets across Europe, South America, and East Asia.
The renewed partnership comes with an expanded rights portfolio, allowing Tomket Tyres to gain greater exposure through West Ham’s pitchside perimeter advertising system. This exposure, combined with innovative fan engagement strategies, aims to strengthen Tomket’s connection with the passionate West Ham United fanbase.
Additionally, Tomket will continue to enhance its digital presence and hospitality rights at West Ham United matchdays, further boosting customer engagement. Last season, Tomket hosted clients from over 15 different countries at West Ham games, using the club’s highly regarded hospitality services to build stronger business relationships. This season, Tomket plans to extend their VIP matchday invitations to all 62 of their global customers, providing a world-class experience that blends Premier League excitement with elite hospitality.
Nathan Thompson, West Ham United’s Chief Commercial Officer, expressed his excitement over the renewed deal:
“We are proud to continue our partnership with Tomket Tyres. Over the past twelve months, the partnership has exceeded both our expectations, and the focus now moves to ensuring that we continue to provide a global platform for Tomket Tyres to grow their brand whilst providing an exceptional matchday environment when they are hosting their customers and prospects."
He added, "The positive feedback received showcases the importance of creating bespoke matchday experiences tailored to our partners’ requirements, and we are excited to continue crafting even more lasting memories for Tomket’s global customer base."
Tomket Tyres’ CEO and Founder, Radek Grill, shared similar sentiments:
“Renewing our partnership with West Ham United is a testament to the positive impact it has had on our brand. We are excited to build on this momentum and continue connecting with both our customers and the passionate West Ham United fanbase.”
Nathan Gould-Martin, Global Director of Tomket Tyres, echoed the enthusiasm:
“I am delighted that our partnership with West Ham United is continuing for the 2024/25 campaign. West Ham United have been a key driving force behind Tomket Tyres’ global outreach, and we look forward to another successful year together.”
