Apollo Tyres Ltd has unveiled a new partnership with AS Monaco, becoming the official sleeve sponsor for the French football club in the 2024/25 season. This one-season deal prominently features Apollo’s premium Vredestein Tyres brand, marking a strategic move to expand its presence in France and the global football arena.
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AS Monaco’s Ligue 1 matches, part of the fifth most-watched football league worldwide, provide an ideal platform to enhance awareness of Vredestein’s award-winning tyres. The partnership officially launches on 22 November during AS Monaco’s home game against Brest, where Vredestein branding will debut on player sleeves.
The agreement also includes LED pitchside displays and exclusive social media campaigns, reaching fans across France and internationally. With an option to extend into a multi-year deal, Apollo Tyres has the potential to establish a lasting presence in top-tier French football.
AS Monaco, celebrating its centenary this year, boasts a rich history of success with eight Ligue 1 titles, five Coupe de France victories, and a Coupe de la Ligue win. This winning legacy aligns with Vredestein’s focus on performance, quality, and innovation.
Yves Pouliquen, Vice President, Commercial, Europe at Apollo Tyres, highlighted the strategic alignment:
"This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season."
Thibaut Chatelard, Marketing and Revenue Director of AS Monaco, shared the club’s enthusiasm:
"We are delighted to welcome Apollo Tyres and its Vredestein brand to the family of AS Monaco partners. This collaboration makes sense in view of the values we share, such as the constant pursuit of performance and excellence. There’s no doubt that this new support will be precious for the rest of our season, which promises to be thrilling."
Apollo Tyres’ partnership with AS Monaco builds on a history of involvement in elite sports, including collaborations with Manchester United, the FIS Alpine Ski World Cup, and the Mille Miglia rally. This move underlines Apollo Tyres’ strategy to connect with diverse audiences and reinforce Vredestein’s reputation as a leader in the all-season and winter tyre segments.
