As the winter season approaches, TyreSafe has kicked off its ‘Home Safely for Winter’ campaign, focusing on the vital role of tyre safety in getting drivers safely home during the most challenging driving months. With heavy rain, snow, sleet, and high winds expected, TyreSafe aims to raise awareness of the dangers that winter weather poses to road users—and the simple steps they can take to protect themselves and others.
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Each year, an estimated 6 million tyres on UK roads are found with illegal tread depth, highlighting a significant risk factor for drivers. Adequate tread depth is essential for braking, handling, and maintaining grip, particularly in harsh weather conditions like rain, snow, and ice. TyreSafe’s campaign underscores the critical difference that a few minutes of basic tyre maintenance can make in keeping drivers safe on the roads.
TyreSafe’s ‘ACT’ initiative provides drivers with a clear checklist to follow for winter tyre maintenance:
TyreSafe’s winter campaign reminds drivers that tyre maintenance is crucial whether they’re heading home on a dark evening commute, on the school run, or visiting family. A few moments to check tyres could mean the difference between a safe journey and a risky one.
With unpredictable winter weather soon to hit the UK, TyreSafe is calling on drivers to prepare for the season by checking their tyres now. Stuart Jackson, Chair of TyreSafe, commented, “Road users face more difficult driving conditions during the winter season, and tyre safety should be a priority to help keep everyone safe. By taking a few minutes to check their tyres, drivers can significantly reduce the risk of accidents on wintry roads.”
TyreSafe’s proactive approach highlights that by checking air pressure, condition, and tread depth, drivers can make sure they have the best possible chance of staying in control and arriving home safely to their loved ones.
Supporters of the ‘Home Safely for Winter’ campaign can access a wide range of assets via the TyreSafe resources section, including:
– Social Media Assets: Shareable images, infographics, and animations promoting tyre safety and the ACT message.
– Printable Graphics: Posters and flyers for use in garages, tyre shops, and community spaces to promote tyre maintenance (supporters can customise these in the Members’ Area).
– Ongoing Tyre Advice: A wealth of educational content available on TyreSafe’s website, providing detailed information on tyre care, legal requirements, and safety tips.
Campaign Activation
The campaign will run throughout the winter months, with the primary push happening in October and November as drivers prepare for the more treacherous conditions ahead. Encourage your customers, employees, and community members to wrap up warm and ACT on tyre safety.
Get Involved and Share Your Support
You can join the conversation by sharing your tyre safety stories on social media using the hashtag #HomeSafelyForWinter. Encourage your followers to check their tyres and remind them that it only takes a few minutes to ensure they get home safely to their loved ones.
