The Partnership Aims to Educate UK Drivers on Tyre Maintenance and Road Safety
TyreSafe, the UK’s leading tyre safety charity, has partnered with Anyline, an AI-driven mobile data capture company, to launch a new initiative during Tyre Safety Month this October. The campaign, titled “Caught in the A.C.T.,” encourages drivers across the UK to routinely check their tyres for Air Pressure, Condition, and Tread depth—key elements to ensure road safety.
This collaboration is timely, as recent government statistics underscore the importance of tyre maintenance. Each year, tyre-related defects contribute to approximately 152 deaths or serious injuries on UK roads. Furthermore, up to 6 million tyres currently on UK roads could have tread depths that fall below the legal limit, posing significant risks to road users.
Stuart Lovatt, chair of TyreSafe, highlighted the importance of the campaign: “As road safety statistics show, tyre defects can have devastating consequences. This partnership with Anyline will help raise awareness and provide drivers with the knowledge they need to make our roads safer.”
Survey Reveals Gaps in Tyre Knowledge Among Younger Drivers
In conjunction with the campaign, TyreSafe and Anyline are conducting a survey to better understand UK drivers’ knowledge of tyre safety. Preliminary results suggest that younger drivers, especially those aged 18-34, may not be as familiar with tyre maintenance practices. The survey found that 26% of Gen Z drivers rely on friends or family members to check their tyres, compared to just 8% of older drivers. A comprehensive report on these findings will be released later this month, shedding light on potential areas for improved education and awareness.
Innovative Technology to Boost Tyre Safety
As part of the initiative, Anyline is offering free demonstrations of its mobile tyre inspection technology, which allows users to easily capture and assess tyre and vehicle data with any mobile device. This AI-powered tool can streamline the inspection process for service centres and retailers, making it easier for drivers to access accurate tyre information quickly and efficiently.
Known for its partnerships with major automotive brands like Michelin and Continental, Anyline’s technology is trusted globally for its accuracy and ease of use. By partnering with TyreSafe, Anyline hopes to reach a wider audience and promote safer driving habits across the UK.
To learn more about Tyre Safety Month, visit TyreSafe, and for more information on Anyline’s tyre inspection solutions, visit Anyline.
