Trelleborg, has announced its growth strategy for Brazil, focusing on a new partnership with John Deere dealerships. This collaboration, unveiled at Agrishow 2024, will see Trelleborg's extensive range of over 700 advanced tire products available in more than 300 John Deere locations across Brazil starting in July.
This strategic alliance aims to broaden Trelleborg's market reach, particularly targeting small and medium-sized farmers in addition to their existing customer base in the sugarcane and grain segments. Marcelo Natalini, President of Yokohama TWS South America, highlighted John Deere’s robust local presence and shared commitment to innovation and quality as key factors for choosing this partnership.
Trelleborg's agricultural tires, renowned for their patented technologies, offer high stability, self-cleaning capabilities, enhanced traction, and VF (Very High Flexion) construction. These features allow vehicles to carry more weight and operate more efficiently, reducing soil compaction. Their product range caters to a variety of machinery, from small lawn mowers to large tractors and harvesters, with some tires exceeding two meters in diameter. Additionally, Trelleborg provides complete wheel solutions, simplifying logistics and operations for OEM customers.
With 30 years in the Brazilian market, Trelleborg is poised to meet the growing demands of Brazilian agriculture, leveraging John Deere's extensive sales channels to better serve local farmers.
For more information on Trelleborg's high-performance agricultural tire solutions, visit: Trelleborg Agriculture and Forestry Tires
