TIA Group, the Shropshire-based tyre wholesaler, is preparing to celebrate its 25th anniversary next month, marking a major milestone in its evolution within the global tyre trade.
Established in 1999 under the name Treadsetters, the company has grown into an international conglomerate headquartered in Telford. Over the years, TIA Group has built strong relationships with a growing customer base and international suppliers, positioning itself as a leader in the tyre industry.
Originally focused on the UK market, TIA Group quickly expanded into international markets, forging partnerships with top-tier suppliers and offering a broad range of tyre solutions across various sectors. Today, the group encompasses several well-known brands, including Treadsetters, Torque, Hifly, and more. These brands provide premium tyres for a wide range of applications, from commercial and passenger vehicles to off-highway and agricultural equipment.
TIA Group’s success is driven by its commitment to delivering high-quality products and services, and its ability to adapt to the rapidly evolving tyre industry. With innovation at the forefront of its operations, TIA Group has remained ahead of market trends and consistently delivered value to its customers worldwide.
In a recent strategic move, TIA Agri, a division of TIA Group, has partnered with Yokohama Off-Highway Tires to distribute Alliance agricultural tyres across the UK. This collaboration significantly enhances TIA Group’s presence in the agricultural tyre market, providing British farmers with a reliable supply of high-performance tyres tailored for agricultural machinery.
Alliance, a brand well known for its durable and efficient tyres, offers a diverse range of products designed to meet the demands of modern agriculture. By joining forces with Yokohama Off-Highway Tires, TIA Agri now delivers innovative, high-quality solutions for farming professionals, with products such as tractor, harvester, and sprayer tyres.
"The Alliance brand's reputation for quality and performance fits perfectly with our commitment to provide only the best to our customers," said a TIA Agri spokesperson. "This partnership will allow us to further strengthen our offering in the agricultural market."
As TIA Group marks 25 years of success, it continues to explore new avenues for growth and expansion, particularly in niche sectors like agricultural and off-highway tyres. The company’s expanding portfolio, coupled with its recent partnership with Yokohama, demonstrates TIA Group’s commitment to meeting the diverse needs of its customers.
Looking ahead, TIA Group is well-positioned for further success in the global market, with an emphasis on customer satisfaction, innovative tyre solutions, and maintaining strong relationships with suppliers worldwide.
For more information on TIA Group's 25-year journey, its brands, and the recent Yokohama partnership, visit www.thetiagroup.com.
