THE TIRE COLOGNE 2024 – Trends and new products

From the 4th to the 6th of June 2024, THE TIRE COLOGNE will host the leading figures of the tyre and wheel industry in the exhibition halls of Cologne, presenting the forefront of industry innovations and trends. This international event promises to spotlight crucial advancements in tyre design, recycling practices, circular economy principles, digital transformation, and material breakthroughs. Renowned exhibitors from across the globe will convene to showcase their latest products, addressing the pressing questions of tyre design evolution, efficiency improvement, performance enhancement, and the recycling of old tyres. Additionally, the fair aims to explore competitive strategies for the tyre trade, keeping in view the latest market developments and potential areas for exciting new products.

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