SARL James, a farm based in Grandparigny, Normandy, has partnered with tyre manufacturer BKT to support its growth and productivity. This collaboration has enabled the integration of new technologies while preserving the farm’s traditions.
Farm’s Evolution and Partnership
Founded in the 1950s by Émile James, SARL James started with a single tractor and beet planter. Under the guidance of Émile’s son, Joël, the farm expanded its use of advanced machinery. The partnership with BKT has been a significant part of this evolution, addressing the farm’s specific needs with innovative tyre solutions.
“We have been using BKT tyres for several years because they respond so flawlessly to our specific needs,” comments Mikäel Fauchon, a farm equipment driver at SARL James. “The AGRIMAX RT 855, designed for soil tillage and transport operations, ensures high traction and comfort.”
AGRIMAX RT 855 and Its Benefits
The AGRIMAX RT 855 is a radial tyre suitable for various farming operations, including spraying and harvesting. Its self-cleaning properties reduce downtime when moving from field to road. SARL James relies on these tyres to maintain quality and flexibility throughout the seasons.
Innovative Equipment Fleet
SARL James operates with a staff of 20 and a fleet of 50 farming equipment pieces, including 17 tractors, seven mulchers, and eight combine harvesters. The partnership with BKT has helped meet the high demands of modern farming with tyres featuring Increased Flexion (IF) patterns for improved traction and reduced soil compaction.
Customer-Focused Development
Julien James, manager and grandson of founder Émile, highlights the responsiveness of BKT. “We started with small tractors and expanded to larger ones, always getting great results. BKT introduced IF tyres within a year of our request, showing their commitment to our needs.”
AGRIMAX FORCE and RIDEMAX FL 693
The AGRIMAX FORCE tyre, designed for high-power tractors and combine harvesters, ensures maximum performance and efficiency with its IF technology. The RIDEMAX FL 693 tyre, ideal for road sections with trailers or tankers, offers excellent performance, low rolling resistance, and superior durability.
Strategic Partnership for Sustainability
The partnership between SARL James and BKT extends beyond tyre supply. It supports the farm’s long-term vision for sustainability and technological innovation. With BKT’s reliable products, SARL James balances tradition and modernity, ready to face future challenges and opportunities.
This collaboration exemplifies how innovative solutions and strategic partnerships can drive growth and efficiency in the agricultural sector.
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