In the lead-up to the Tire Cologne, a premier international trade fair scheduled for 4 to 6 June 2024 in Cologne, the Sailun Group is setting the stage for a significant showcase of its latest tyre innovations.

Recognised globally among the top twelve tyre manufacturers, Sailun is intensifying its efforts to strengthen its market position, particularly in the arena of tyres designed for electric, hybrid, and traditional vehicles.

This year, the company has announced the 'Road To Cologne 2024' tour—a pioneering initiative that will see Sailun Europe journey through six key European markets including Germany, Poland, Italy, France, Spain, and the UK. The tour is designed to demonstrate the capabilities of their newest tyre models equipped with EcoPoint3 technology, directly to the European dealer network.