Retailers See High Demand for Kumho ECSTA HS52 Tyre as Sales Soar

The Kumho ECSTA HS52 has emerged as a top choice for UK motorists, with drivers increasingly opting for its impressive performance, safety, and reliability. As consumer demand for tyres continues to surge, the ECSTA HS52 has quickly gained a reputation for delivering excellent grip and comfort, making it a favourite among a wide range of vehicle owners.

The ECSTA HS52, a summer tyre from Kumho Tyre UK, offers a blend of high-performance features and long-lasting durability. Its exceptional handling in both wet and dry conditions, combined with a smooth, comfortable ride, has made it a go-to option for drivers looking for safety and performance. This growing popularity is proving beneficial for retailers and fitters across the UK, who are seeing a rise in sales and repeat customers.

Retailers See High Demand for Kumho ECSTA HS52 Tyre as Sales Soar
Retailers See High Demand for Kumho ECSTA HS52 Tyre as Sales Soar
October 21, 2024

High Demand Boosts Retailers' Success

Richard Lyons, Managing Director of Kumho Tyre UK, commented on the tyre's success, saying, "Motorists are clearly recognising the quality and performance of the ECSTA HS52, and this is driving demand. By delivering a product that resonates so well with consumers, retailers are finding that the HS52 is a must-have in their inventory. Its growing popularity not only meets customer expectations but also supports trade professionals in offering a high-performance, reliable product."

Proven Performance in Independent Tests

The ECSTA HS52's success isn’t just reflected in consumer demand—it has also earned recognition in numerous independent tyre tests. Most notably, it achieved a top-three finish in a summer tyre test conducted by ADAC, Europe’s largest automobile association. Competing against 16 manufacturers, including some of the world's top tyre brands, the HS52 was the highest-ranked Korean tyre and one of only three to receive the prestigious ‘GOOD’ rating.

The ADAC test focused on tyre performance in critical areas such as wet and dry handling, as well as environmental factors like mileage, efficiency, and noise levels. The ECSTA HS52 performed exceptionally, praised for its strong grip, quiet ride, and precise steering, qualities that make it a trusted choice for trade professionals and customers alike.

In addition to the ADAC test, the ECSTA HS52 earned further accolades in Auto Bild’s 2024 summer tyre test, where it finished joint fourth overall. It also ranked second out of 55 tyres in braking safety during the preliminary round, adding to its appeal for safety-conscious drivers.

Versatile Sizing and Superior Design

Available in sizes ranging from 14 to 18 inches, the ECSTA HS52 is designed to fit a variety of vehicles, from superminis to family saloons and larger executive models. Its robust block tread pattern ensures consistent grip in all conditions, while the rigid shoulder blocks enhance steering performance, offering a tyre that excels in both safety and precision handling.

For motorists and trade professionals alike, the Kumho ECSTA HS52 continues to stand out as a reliable and high-performance tyre option in a competitive market. Its growing popularity shows no signs of slowing down, making it an essential part of any tyre retailer's inventory.

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