Prometeon Tyre Group, a global leader in tyres for the commercial, agricultural, and OTR sectors, has strengthened its UK operations with the appointment of three new Business Development Managers (BDMs). The strategic move aims to bolster the company’s support for its customers and enhance its market presence across key regions in the UK.
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The newly appointed BDMs are:
These appointments reflect Prometeon’s commitment to growth and highlight the company’s focus on building strong, localised partnerships with customers across the UK. The addition of Morris, Warren, and Dick further enhances Prometeon’s ability to deliver top-tier customer service and strengthen relationships in these important markets.
Luke Morris, the new BDM for the West Midlands, brings a wealth of automotive industry experience. His career includes time in after-sales at dealership level and business development roles in the tyre sector. His appointment will help Prometeon expand its footprint in the West Midlands, leveraging his strong industry connections and expertise.
Matthew Warren, BDM for the Southeast, joins with an impressive 29 years of tyre industry experience. He has held key positions with some of the UK’s major tyre suppliers and brings a deep understanding of the truck tyre sector. Warren’s experience will be crucial as Prometeon looks to expand its business and strengthen its customer base in the Southeast.
Allan Dick, BDM for the North of England and Scotland, is Prometeon’s first dedicated representative in Scotland. With over 30 years of tyre industry experience, including roles in South Africa and the UK, Dick will focus on growing the company’s market share in Scotland and the North of England. His knowledge of sectors such as forestry and bus and coach operations will play a key role in expanding Prometeon’s reach in these areas.
Prometeon Tyre Group’s Commercial Director, Steve Tift, commented on the new appointments:
“These strategic appointments underline Prometeon's commitment to growth and strengthening our partnerships with customers across the UK. Each of our new BDMs brings a wealth of expertise in the tyre industry that will support our plans to further expand our market presence based on our premium tyre products and solutions.”
The new BDMs join Prometeon at a pivotal time of growth and rebranding, as the company looks to increase its market share with the launch of the 02 Series premium tyre line. The 02 Series features advanced technology and is designed to deliver superior performance, aligning with Prometeon’s long-established reputation for high-quality tyre solutions.
Luke Morris, BDM for the West Midlands, expressed his enthusiasm about joining Prometeon:
“Prometeon is a major manufacturer and a leader in tyre technology with a great distribution infrastructure. How they have grown their market share over the past several years has been impressive. I’m looking forward to being on the journey with Prometeon and to bringing the benefits of the company’s innovative products and solutions to many more customers across the West Midlands.”
Matthew Warren, BDM for the Southeast, shared his excitement about showcasing Prometeon’s new product range:
“I'm excited to be able to show the benefits of the new Prometeon-branded tyres to customers and to demonstrate the competitiveness of our product and service offer. Prometeon has ambitious plans for the future, and with the expertise we have in our sales and technical teams, we’re primed to grow.”
For Allan Dick, BDM for Scotland and the North of England, the new role is a welcome opportunity to connect with customers:
“It’s great to be joining the Prometeon team at this exciting time. I’m particularly looking forward to working with customers across the region and building long-term partnerships with them. Being based in Scotland, and originally from Scotland, I am looking forward to getting out to meet and talk with customers and to understand how Prometeon can best support their needs.”
These new appointments come as Prometeon Tyre Group continues to invest in product and service innovation. By expanding its team and focusing on localised market support, Prometeon is set to further solidify its presence in the UK, providing customers with premium tyre solutions backed by a strong support network.
