PRINX Europe is set to make a significant impact at the upcoming Tire Cologne exhibition, showcasing a comprehensive array of new products. The Darmstadt-based tyre manufacturer will present cutting-edge ultra-high-performance (UHP) tyres for passenger cars, studded models, commercial vehicle tyres, and a newly announced alliance with retreading company Marangoni.
From 4 to 6 June, PRINX Europe will display the latest additions to its portfolio over an expansive 250 square metre area in Hall 8, Stand C 038/D 039. Highlights include a complete overhaul of the UHP tyre range for SUVs and cars, alongside the introduction of a van tyre and new developments tailored for the Scandinavian market. Notably, the Nordic tyres for cars and trucks will be available in both studded and studless versions, marking their global debut in Cologne.
The exhibition will also feature the world premiere of the UHP winter tyre series, designed for car and SUV drivers in the moderate European climate. Targeting upmarket, modern sports cars, these tyres will be showcased under the Austone, Fortune, and Chengshan brands.
Among the debutants at Tire Cologne are the Aquila Rev summer tyres and the Vanea 4S all-season van tyre. These models will be exhibited to the public for the first time, having previously been accessible only to press representatives and business partners. The Vanea 4S, PRINX Europe’s first pure van model under its premium PRINX brand, boasts impressive handling and performance, verified by rigorous testing. It will be available in 21 dimensions.
The PRINX Aquila Rev summer tyre, another highlight, is a UHP tyre designed for SUVs and passenger cars. It aims to meet the needs of demanding, sporty drivers and has demonstrated near top-tier performance in dry and wet braking tests on a Spanish test track.
In a strategic move to enhance its presence in the lorry sector, PRINX Europe has forged a cooperation with Marangoni, a leading European manufacturer of retreading materials. Managing Director Thomas Wohlgemuth envisions this partnership as a catalyst for new opportunities in the commercial vehicle tyre market. The collaboration aims to significantly extend the service life of commercial vehicle tyres, thereby reducing their CO2 footprint. Marangoni will also handle the distribution of the Austone brand across Italy, Germany, and other European markets.
"With the close collaboration with Marangoni, we and our customers will have completely different options in the future," said Wohlgemuth, hinting at the transformative potential of this alliance.
Adrian Costache, Head of Sales at PRINX Europe, echoed this enthusiasm, stating, "Tire Cologne is a fantastic opportunity to experience our latest innovations first-hand and discover a range of ground-breaking solutions that are setting new standards in the industry." Costache looks forward to sharing insights, discussing industry trends, and demonstrating how PRINX Europe’s products can propel business growth.
Dive into the full article below.
If you’d like to stay updated with weekly news directly in your inbox,
subscribe to Tyre News Media today!
What new products is PRINX Europe showcasing at Tire Cologne?PRINX Europe is presenting a wide range of new products, including ultra-high-performance (UHP) tyres for SUVs and passenger cars, studded and studless Nordic tyres for cars and trucks, a van tyre, and the Aquila Rev summer tyres. Additionally, they will introduce the Vanea 4S all-season van tyre.
When and where is PRINX Europe showcasing their products?PRINX Europe will display their products from 4 to 6 June at Tire Cologne, occupying a 250 square metre area in Hall 8, Stand C 038/D 039.
What is significant about the new UHP winter tyre series?The new UHP winter tyre series is designed for car and SUV drivers in the moderate European climate, targeting upmarket, modern sports cars. These tyres will be showcased under the Austone, Fortune, and Chengshan brands and will make their world premiere at Tire Cologne.
What are the features of the Vanea 4S all-season van tyre?The Vanea 4S is PRINX Europe’s first pure van model under the premium PRINX brand. It features the 3PMSF certification, excellent handling, and impressive performance in tests. The tyre will be available in 21 dimensions.
How does the PRINX Aquila Rev summer tyre stand out?The PRINX Aquila Rev summer tyre is a UHP tyre designed for SUVs and passenger cars. It has shown outstanding performance in dry and wet braking tests, almost matching the best-in-class Tier 1 competitor on the test track in Spain.
What strategic alliance has PRINX Europe formed for the lorry sector?PRINX Europe has formed a strategic alliance with Marangoni, a leading European manufacturer of retreading materials. This partnership aims to significantly extend the service life of commercial vehicle tyres and reduce their CO2 footprint. Marangoni will also distribute the Austone brand in Italy, Germany, and other European markets.
What benefits does PRINX Europe see from the cooperation with Marangoni?PRINX Europe’s Managing Director, Thomas Wohlgemuth, sees the partnership with Marangoni as a means to explore new opportunities in the lorry sector. The cooperation is expected to enhance the service life of commercial vehicle tyres and provide new options for customers, thereby reducing environmental impact.
What can attendees expect from PRINX Europe at Tire Cologne?Attendees at Tire Cologne can expect to see PRINX Europe’s latest innovations, including redesigned UHP tyres, new van tyres, and Nordic tyres. They will also have the opportunity to discuss industry trends and learn how PRINX Europe’s products can drive business growth.
Who are the key figures from PRINX Europe speaking about the new products?Thomas Wohlgemuth, Managing Director of PRINX Europe, and Adrian Costache, Head of Sales, are the key figures discussing the new products and innovations. They emphasise the opportunities presented by the cooperation with Marangoni and the benefits of experiencing PRINX Europe’s latest solutions first-hand at Tire Cologne.
What is the significance of the world premieres at Tire Cologne?The world premieres at Tire Cologne, including the UHP winter tyre series and the Nordic tyres for cars and trucks, highlight PRINX Europe’s commitment to innovation and setting new standards in the tyre industry. These premieres offer a glimpse into the future of tyre technology and performance.
