Pirelli Unveils New P Zero MS Tyre for Premium and Prestige Cars

Pirelli has launched the new P Zero MS, a high-performance all-season tyre designed specifically for premium and prestige carmakers. This innovative product enhances Pirelli's ultra-high-performance (UHP) all-season tyre offerings, complementing the Scorpion MS, which was introduced last year and tailored for the latest generation of SUVs.

Pirelli Unveils New P Zero MS Tyre for Premium and Prestige Cars
Pirelli Unveils New P Zero MS Tyre for Premium and Prestige Cars
July 30, 2024

The P Zero MS has already garnered interest from leading car manufacturers, with Audi selecting it for models such as the new A4 and A6 e-tron. This all-season tyre promises exceptional performance across a range of conditions, making it an attractive choice for discerning drivers.

Unmatched Performance in All Conditions

The P Zero MS boasts a tread pattern optimised for both acoustic comfort and effective braking on dry and wet surfaces. Its design ensures a uniform contact patch, which is crucial for maintaining grip on snowy surfaces. This feature, along with the tyre's resistance to aquaplaning, makes it suitable for year-round use, even in regions with milder winters.

The tyre's high mileage capability is another significant benefit, addressing the needs of customers, particularly in North America, where durability and longevity are paramount. The low rolling resistance, achieved through the use of cutting-edge compounds and vehicle-specific profiles, further enhances the P Zero MS's appeal.

Advanced Technology and Safety Features

Pirelli has incorporated several advanced technologies into the P Zero MS, enhancing its compatibility with electric and plug-in hybrid vehicles through the Elect package. This suite of technologies optimises the tyre's performance characteristics, catering to the specific requirements of electric vehicles.

Additionally, the P Zero MS features Pirelli's Seal Inside and Run Flat technologies, which allow drivers to continue their journey even after a puncture. The tyre also includes the Pirelli Noise Cancelling System (PNCS), which significantly reduces rolling noise inside the cabin, providing a quieter and more comfortable ride.

The P Zero MS's comprehensive set of features and capabilities makes it an ideal choice for premium and prestige vehicles, offering a blend of performance, safety, and comfort in all conditions.