PCL, a global leader in pneumatic and tyre inflation equipment, has announced the appointment of Alex Bailey as its new Marketing Campaign Executive. Alex is set to spearhead the marketing strategy for PCL’s Partner+ Programme—a unique initiative aimed at empowering distributors and expanding PCL’s market presence.
Introduced in 2019, the Partner+ Programme was designed to strengthen long-term relationships between PCL and its distributors, going beyond mere transactional sales. It offers distributors who invest in a wide range of PCL products a toolkit of marketing and sales support, ensuring sustainable growth. Under Alex's leadership, the programme is poised to reach new heights.
Alex brings a wealth of experience from her previous role in partner relationship management within the manufacturing industry. She is well-positioned to enhance collaboration between PCL and its key partners, offering distributors personalised marketing tools to support their growth. Some of the key features of the Partner+ Programme include:
Alex will build tailored marketing packages for Partner+ members, using data-driven insights to deliver campaigns that enhance customer engagement and extend market reach. Speaking about her new role, she said:
"I am really looking forward to taking over the Partner+ programme at PCL. We have some amazing partners, and I am eager to help set them up for success. I have a great team to support me and we have some big goals!"
Alex’s approach is not just about growing the programme but ensuring it becomes a valuable asset for all partners involved. She added:
"My aim is to nurture the Partner+ programme so it grows into a valuable asset that every partner can use and rely on for their marketing needs. I want every partner to feel valued and supported by PCL."
Beyond the Partner+ programme, Alex will also be supporting PCL’s Marketing Manager, Matthew Butters, in the overall execution of the company’s marketing strategies, including for PCL’s other group brands. Her passion for PCL’s collaborative and employee-focused culture was a major factor in her decision to join the company:
“It’s exciting to be part of an industry-leading company with such a fantastic working environment. What drew me to PCL was the employee culture. Each department has a friendly network, and it is clear that everyone is happy in their role and supported by their team.”
Alex will report to Alan Findlow, PCL’s Head of Retail Distribution Sales for the UK & Ireland. He praised her results-driven approach and enthusiasm for strengthening client relationships, stating:
“With her results-orientated approach and passion for fostering long-term client partnerships, Alex is the ideal candidate to identify, design, and deliver a range of strategic high-volume activity campaigns for our Partner+ members. The mutually beneficial Partner+ programme is built on collaboration and aims to strengthen distributor relationships with us, ensuring we can flourish and grow together."
Alan added that Alex’s track record of success will be invaluable in driving the continued growth of the Partner+ programme, ensuring that distributors are set up for long-term success.
As PCL looks to the future, Alex Bailey's leadership promises to bring fresh energy and innovation to the Partner+ Programme, setting the stage for new milestones in distributor growth and collaboration.
