Interview Summary with G.S. Sareen, CEO of Omni United

Company Performance:

• Omni United saw a significant increase of over 50% year-over-year in the first half of 2024. However, Sareen acknowledges potential future challenges due to global economic conditions and freight issues.

Concept of "Premium Accessibility":

• Sareen believes that the current economic climate makes consumers more receptive to "premium accessibility," where high-quality products are offered at competitive prices. This concept aims to redefine "premium" by focusing on product quality rather than traditional markers like brand size or OEM fitments.

Product Development:

• Omni United is expanding its product lines, including launching the new Renegade HT range designed by GFG Style and positioning the Radar 2.0 line as their premium collection. The Premium Collection is distinguished by its refined aesthetics and superior performance.

Manufacturing Expansion:

• Radar brand tires are currently produced in India, China, Thailand, and Indonesia. Omni United is in advanced discussions to start manufacturing in Europe, with expected developments to be confirmed soon.

Ongoing Investments:

• Continuous investments are made in existing manufacturing facilities to increase capacity, develop new products, and enter new markets.

Future Plans:

• In the second half of 2024, Omni United plans to enhance brand visibility through ramped-up marketing efforts, launching the HT Pro all-weather product, and signing with a major U.S. retailer. The company is also expanding the Radar RED program, which rewards retailers for loyalty to the Radar brand.

Read the full article with Modern Tire Dealer - https://www.moderntiredealer.com/suppliers/article/55091209/mtd-mid-year-qa-sareen-says-radar-is-on-the-move