As Breast Cancer Awareness Month begins, Radar Tyres, the flagship brand of Omni United, is reaffirming its long-standing commitment to supporting breast cancer research. Since 2011, Radar Tyres has proudly partnered with the Breast Cancer Research Foundation (BCRF), the highest-rated breast cancer research organisation in the United States, to help raise awareness and fund life-saving research.
Throughout its partnership with BCRF, Radar Tyres has launched several campaigns and initiatives, collaborating with distributors and partners to increase both awareness and funding for breast cancer research. These initiatives have contributed significantly to making breast cancer awareness a prominent cause within the tyre industry.
“We have always held the cause of breast cancer close to our heart, and for the last 14 years, we have been supporting the BCRF and the wonderful work that they do. Today we are proud to say that when consumers choose Radar Tyres, they are not only investing in premium quality and performance but in a brand that is dedicated to making a positive social impact. This is something we have always done and will continue to do as we strongly believe in the spirit of giving back to society,” said GS Sareen, President and CEO of Omni United.
For 2024, Radar Tyres has pledged to fund a minimum of 1,000 hours of critical life-saving research, a continuation of the brand’s core value of social responsibility. This commitment reflects Radar Tyres' belief in contributing to society in a meaningful way, a principle ingrained in the brand's DNA since its founding.
With this renewed effort, Omni United and Radar Tyres remain dedicated to making a tangible difference, reminding consumers that each tyre purchase contributes towards a greater cause.
Founded in 2003, Omni United is a global tyre designer, manufacturer, and distributor. Its portfolio includes brands such as Radar Tyres, Patriot Tires, American Tourer, Tecnica, Corsa, and RoadLux. Headquartered in Singapore, Omni United operates in more than 80 countries, delivering innovative products and logistics solutions worldwide. Notably, Radar Tyres has been manufactured as carbon neutral since 2013, reflecting the company's commitment to sustainability alongside its social efforts.
Founded in 1993 by Evelyn H. Lauder, BCRF is the largest private funder of breast cancer research globally. The foundation invests in cutting-edge research, spanning from prevention strategies to metastasis solutions, with the goal of ending breast cancer. Learn more about their efforts at BCRF.org.
For more information on Omni United and Radar Tyres' initiatives, visit www.omni-united.com
