Nexen Tire has recently opened a new retail point, Kaya Rot Balans, in Istanbul, Turkey. This new shop was established in partnership with Express Lastik, Nexen Tire's franchise partner in the region.
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The opening of Kaya Rot Balans signifies Nexen Tire's ongoing efforts to expand its presence in the Turkish market and enhance its distribution network. The information about this new retail point was shared on 5th July 2024, indicating a recent establishment.
Strategically located in Istanbul, the new retail point aims to serve one of Turkey's largest and most significant urban markets. This move is expected to increase the accessibility of Nexen Tire products to local consumers and improve after-sales service in the area.
This expansion aligns with Nexen Tire's global strategy, which includes establishing a stronger presence in various international markets, such as Europe and the Middle East.