Nexen Tire has announced the extension of its partnership with SK Slavia Praha for the 2024 season. This marks the second contract term and the fourth consecutive year of collaboration between the two organisations.
The renewed partnership aims to boost Nexen Tire’s brand awareness both within and outside the stadium through various media channels. This strategic alliance is expected to leverage the popularity of SK Slavia Praha, a leading football club in the Czech Republic that finished second in the Fortuna Liga during the 2023/24 season.
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Peter Gulow, Vice President for Europe Central & East at Nexen Tire, expressed his enthusiasm about the continued collaboration. “We are thrilled to continue our partnership with SK Slavia Praha. This extension represents our dedication to engaging more with football fans in the Czech Republic, where our European factory is based. We look forward to further mutual investments that will bring exciting opportunities for both Nexen Tire and the fans of SK Slavia Praha.”
The extended partnership will see Nexen Tire benefit from increased branding opportunities within the Fortuna Arena, enhanced online advertisements, and innovative matchday promotions, all aimed at maximising exposure and creating memorable experiences for fans.
Jaroslav Tvrdík, Chairman of the Directors Board at SK Slavia Praha, commented on the value of this partnership. “This partnership with Nexen Tire has been incredibly valuable for SK Slavia Praha. Their dedication to supporting our club and engaging with our fans has been exemplary. We are excited about future projects that will help us grow mutually by setting new standards in terms of sports partnerships in the Czech Republic.”
In addition, Nexen Tire recently completed the second phase of expansion at its European plant in Zatec, Czech Republic. This state-of-the-art facility now has the capacity to produce up to 11 million tyres annually, underscoring Nexen Tire’s commitment to innovation and growth in the European market.
