Moveero, the world’s leading manufacturer of off-highway wheels and hubs, has announced the appointment of Mike Smith as the new Chief Operating Officer (COO), effective immediately. Smith’s promotion is part of the company’s ongoing commitment to internal development and leadership excellence.
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Smith, who has been the Managing Director of Moveero’s manufacturing plant in Telford, UK, since 2019, has played a pivotal role in transforming the site into one of the world’s most efficient off-highway wheel production facilities. Under his leadership, the Telford plant has achieved industry-leading customer and production service levels, solidifying its reputation as a global benchmark in manufacturing.
In his new role as COO, Smith will report directly to David Geraghty, Moveero’s CEO, and will oversee the company’s manufacturing, procurement, quality, and operations teams across its global locations. He will also continue to support Moveero’s global sales team, ensuring the delivery of market-leading customer support and maintaining strong partnerships with clients worldwide.
Commenting on the appointment, David Geraghty said, “Mike brings a wealth of experience to this role, not only from his work over the last five years, where he has consolidated our position as a world-leading manufacturer, but also from his previous senior roles in the aerospace and automotive sectors. Mike will play a key role in our future development, leading our experienced team worldwide and working closely with our customers to make sure we continue to meet their needs. I look forward to continuing to work with Mike and the rest of our team over the coming months and years as we drive our business forward and continue our commitment to evolve every day.”
Smith’s promotion is accompanied by other significant leadership changes within the company. Darren Dobson, with over 30 years of experience at the Telford site, will step into the role of Telford Plant Director. Additionally, John Madsen has been promoted to European Commercial Director, and Gianpietro Brame to Global Chief Engineer. This new leadership team, with over seven decades of combined experience, is expected to bring continuity and stability to Moveero’s operations, ensuring the company remains well-positioned to meet the challenges of an ever-changing market.
Moveero has also expressed its gratitude to Michael Groebner for his contributions as the interim COO, where he played a critical role in advancing the company’s service levels. Groebner will now transition to a different capacity, continuing his support of Aurelius while advising Moveero.
Moveero is a leading global manufacturer of off-highway wheels and hubs, providing innovative engineering solutions to the construction, industrial, and agricultural sectors. Headquartered in the US, the company operates seven locations across the USA, UK, Italy, and Denmark, employing over 900 people worldwide. Moveero offers a comprehensive service from wheel design and manufacturing to testing and after-sales support, serving many of the world’s leading OEMs, distributors, and integrators.
