At this year’s EIMA International Agricultural and Gardening Machinery Exhibition, Mitas will feature a range of its innovative agricultural tyres, spotlighting decades of expertise in the sector. From November 6–10 in Bologna, Italy, Mitas will welcome visitors to Stand B/7 in Hall 16, presenting tyres designed for today’s high-performance farming machinery. Known for a legacy of reliability and efficiency, Mitas tyres are developed to support farmers in achieving optimal yields, reducing soil compaction, and ensuring smooth field operations year-round.
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Mitas will present four standout tyre models, each designed to support modern agricultural needs across varied machinery types, from high-horsepower tractors to specialised row-crop configurations. Here’s what to expect:
Roberta D’Agnano, Brand Director at Mitas, highlights the value of Mitas’ long-standing customer partnerships, stating: “EIMA has always been the international agricultural marketplace, and Mitas tyres have consistently been at the forefront, helping farmers in their daily challenges with reliable, hard-working tyres developed through extensive fieldwork. With decades of expertise, Mitas combines tradition with modern innovation, building on a rich legacy to shape a trusted brand.”
This year, Mitas will also launch a brand campaign focused on supporting farmers across generations with products that uphold their reputation for quality. The Mitas team will be available at Stand B/7 in Hall 16 to discuss farmers' unique needs and help select the best tyres for various operations and machinery.
EIMA 2024 is an excellent opportunity for agricultural professionals to explore Mitas’ latest advancements. Mitas tyres are trusted by farmers worldwide for their durability, performance, and innovative features, ensuring farmers have the reliable solutions needed to thrive in modern agriculture.
For more information, visit www.mitas-tires.com