Mitas Showcases Legacy of Reliable Agricultural Tyres at EIMA 2024

At this year’s EIMA International Agricultural and Gardening Machinery Exhibition, Mitas will feature a range of its innovative agricultural tyres, spotlighting decades of expertise in the sector. From November 6–10 in Bologna, Italy, Mitas will welcome visitors to Stand B/7 in Hall 16, presenting tyres designed for today’s high-performance farming machinery. Known for a legacy of reliability and efficiency, Mitas tyres are developed to support farmers in achieving optimal yields, reducing soil compaction, and ensuring smooth field operations year-round.

Mitas Showcases Legacy of Reliable Agricultural Tyres at EIMA 2024
Mitas Showcases Legacy of Reliable Agricultural Tyres at EIMA 2024
October 31, 2024

Innovative Tyres on Display

Mitas will present four standout tyre models, each designed to support modern agricultural needs across varied machinery types, from high-horsepower tractors to specialised row-crop configurations. Here’s what to expect:

  • VF800/70R38 HC 3000 CFO
    Specially crafted for high-power tractors and harvesters performing Cyclic Field Operations (CFO), the HC 3000 tyre leverages Very High Flexion (VF) technology, boosting load capacity by up to 40% over standard tyres. This design not only improves load distribution and reduces soil compaction but also helps farmers save on fuel, further enhancing productivity.
  • 710/70R42 SFT
    Engineered for high-horsepower tractors, the Super Flexion Tyre (SFT) ensures maximum traction and a broad footprint for excellent productivity. Capable of reaching speeds up to 65 km/h, the SFT tyre balances power with efficiency, cutting down on both time and operating costs for farmers with demanding schedules.
  • 540/65R30 HCM
    The High Capacity Municipal (HCM) tyre is a versatile, all-season option tailored for road maintenance, municipal tractors, and telehandlers. Its steel-belted radial construction and unique tread pattern make it highly durable on varied surfaces, including snow and mud, providing excellent steering and smooth operation at high speeds.
  • 270/95R48 AC90 in Dual Mounting Configuration
    Designed for row-crop cultivation, these narrow-profile tyres are made to protect crops by allowing precise manoeuvrability between rows. With durable construction and self-cleaning capabilities, the AC90 offers great traction and stability, enhancing yield potential while supporting high load capacity and speeds of up to 65 km/h.

Supporting Farmers with Decades of Expertise

Roberta D’Agnano, Brand Director at Mitas, highlights the value of Mitas’ long-standing customer partnerships, stating: “EIMA has always been the international agricultural marketplace, and Mitas tyres have consistently been at the forefront, helping farmers in their daily challenges with reliable, hard-working tyres developed through extensive fieldwork. With decades of expertise, Mitas combines tradition with modern innovation, building on a rich legacy to shape a trusted brand.”

This year, Mitas will also launch a brand campaign focused on supporting farmers across generations with products that uphold their reputation for quality. The Mitas team will be available at Stand B/7 in Hall 16 to discuss farmers' unique needs and help select the best tyres for various operations and machinery.

EIMA 2024 is an excellent opportunity for agricultural professionals to explore Mitas’ latest advancements. Mitas tyres are trusted by farmers worldwide for their durability, performance, and innovative features, ensuring farmers have the reliable solutions needed to thrive in modern agriculture.

For more information, visit www.mitas-tires.com