BKT, a leading player in the Off-Highway tyre sector, has announced the appointment of Ludovic Revel as President Global OEM, a strategic move that aligns with the company’s ambitious growth plans in the global Original Equipment (OE) market. With extensive experience spanning nearly three decades in the Off-Highway tyre industry, Revel’s leadership marks a pivotal moment for the Indian multinational as it looks to further expand and consolidate its presence in the OE channel.
Ludovic Revel’s appointment signals BKT’s intent to strengthen its position within the Original Equipment space, especially in the agricultural, industrial, and earthmoving sectors. BKT is known for its innovation and commitment to producing tyres that cater to a wide range of off-highway applications, and this latest move reflects the company’s dedication to enhancing its brand visibility among key global OE manufacturers.
Revel will oversee a team that is laser-focused on exploring new markets and identifying fresh business opportunities for BKT. His depth of knowledge and track record of implementing long-term financial and business development strategies make him a fitting leader to guide BKT’s expansion efforts in the OEM segment.
“I am greatly impressed by the remarkable growth path BKT has made over the years, taking the company to a worldwide leadership position in the specialty tyre industry. It is an honour for me to join a company that is deeply rooted in sound traditional values but has a strong international perspective, a clear strategy, and strong ambitions for the years to come,” said Ludovic Revel, President Global OEM at BKT.
Revel’s vision will focus on fostering long-term relationships with OEMs, prioritising open communication and mutual growth. “We have the right resources, skills, know-how, and production capabilities to convert into reality any business opportunity,” he added, signalling that BKT’s continued success will be built on strategic and customer-focused decisions.
Revel’s appointment comes at a time when the Off-Highway tyre industry is navigating a complex landscape of challenges and opportunities. BKT’s Joint Managing Director, Rajiv Poddar, emphasised the significance of this leadership shift: “At this crucial time for our industry, the joining of Ludovic Revel means a significant enhancement of our team. Under his guidance, BKT not only will respond to market challenges, but also position itself as a reliable partner in the global Off-Highway tyre industry.”
Revel will report directly to Lucia Salmaso, Managing Director of BKT Europe, and will play a crucial role in executing BKT’s long-term OEM strategy. His leadership is expected to raise the bar for service quality, operational efficiency, and customer satisfaction, as BKT seeks to set new standards of excellence in the global Off-Highway tyre sector.
BKT’s commitment to innovation and its pursuit of becoming a dominant force in the global OEM market is evident with the strategic appointment of Ludovic Revel. As the company continues to focus on long-term growth, Revel’s expertise will be pivotal in helping BKT solidify its role as a trusted partner for Original Equipment Manufacturers across various sectors.
In summing up BKT’s forward-looking strategy, Rajiv Poddar stated, “His experience and leadership will be essential to our expansion process and to consolidating our global presence, with the goal of achieving other ambitious and unprecedented milestones.”
As BKT continues its journey to becoming a leading name in the Off-Highway tyre market, Ludovic Revel’s appointment represents a critical step in realising the company’s global ambitions.
