On 13th September 2024, Linglong International Europe d.o.o. (LLIE), the European subsidiary of Chinese tyre giant Linglong Tire, officially launched mass production at its new facility in Zrenjanin, Serbia. This marks a key milestone for both Linglong and the Chinese tyre industry, as it becomes the first Chinese tyre manufacturing plant to operate in Europe.
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The opening of the Zrenjanin plant is a major step forward in Linglong's international growth strategy, establishing it as the first Chinese tyre manufacturer with a production facility in Europe. This move highlights the company’s long-term commitment to expanding its global footprint and strengthening its position in one of the world’s most competitive automotive markets.
The launch of mass production at LLIE is part of Linglong Tire’s broader "7+5" global strategic blueprint. This ambitious strategy aims to build a comprehensive international production network, with seven production bases across China and five in strategic overseas locations, including the newly opened Serbian facility. The goal is to enhance the company's global competitiveness by improving supply chain efficiency and service delivery across key regions.
The Zrenjanin plant is a significant investment for Linglong, with a total project cost of approximately €800 million (USD 600 million). Once fully operational, the facility is expected to produce 13.62 million high-performance radial tyres annually, meeting the growing demand for tyres in the European market.
Linglong’s investment in Serbia stands as the country’s largest foreign investment project at the time of its inception. The factory is set to make a major contribution to the local economy by generating significant revenue and creating hundreds of employment opportunities in the region. This development also enhances Serbia’s standing as a hub for advanced manufacturing within Europe.
Global Expansion
The Zrenjanin plant represents the latest chapter in Linglong Tire's ongoing global expansion. The company has already established multiple production bases in China and its first overseas factory in Thailand. The addition of this Serbian facility enables Linglong to diversify its production capabilities, bringing its manufacturing closer to key European automotive markets.
Improved Market Access
By producing tyres in Europe, Linglong aims to enhance its supply chain efficiency and provide better service to its European original equipment (OE) customers. This strategic location is expected to drive growth in Linglong’s OE business and strengthen its relationships with European car manufacturers.
Cutting-Edge Technology
Linglong has equipped its Serbian facility with state-of-the-art technologies, including artificial intelligence (AI), big data analytics, and industrial robotics. These innovations are designed to optimise production processes and improve the quality of the tyres produced, positioning the plant as a benchmark for smart, environmentally friendly manufacturing in the global tyre industry.
The successful launch of mass production at Linglong International Europe d.o.o. signals a new era for the company and the broader Chinese tyre industry. By establishing a significant presence in Europe, Linglong not only strengthens its global position but also demonstrates the increasing influence of Chinese manufacturers on the world stage. With advanced technologies and strategic investments, the Zrenjanin factory is set to play a vital role in Linglong's global strategy while contributing to the economic growth of the region.
