KENDA Europe is set to showcase its robust product and business development achievements at the highly anticipated Tire Cologne 2024. As Europe's preeminent tire exhibition, the event serves as an international stage for unveiling the latest advancements and trends within the industry.

Central to KENDA Europe's presentation will be their new range of Automotive tires. The exhibition will feature the latest summer and winter tires designed for compact and mid-size SUVs, an innovative all-season tire for vans, and an extension to the KENDA Klever series, which promises enhanced off-road handling for 4x4 vehicles.

Visitors to the dynamic KENDA stand will not only encounter these new offerings but will also see the company’s classic PCR, SUV, 4x4, Sporty, and CVR tires. In a bid to highlight KENDA Europe's extensive product range beyond the automotive sector, the display will include selected Bicycle and Specialty tires as well.

Jimmy Yang, President of KENDA Global, is scheduled to deliver a keynote address at a press event on 5th June at 17:30 CET. Yang is expected to share significant updates about KENDA's Automotive business and outline the forthcoming steps in the company's European expansion strategy.

The event will also feature KENDA Europe’s sponsored drift driving champions, Hunter Taylor and her husband, Fredric Aasbø, a three-time Formula Drift champion. Both drivers, now in their second year of collaboration with KENDA, will be showcasing their skills using the KR20A Vezda UHP tires.

Henno Plaggenborg, Director of the Automotive Division at KENDA Europe, expressed enthusiasm for the event, stating, “The whole KENDA team is looking forward to meeting with existing and prospective customers, partners, and colleagues across the tire industry – and to catching up with developments across the sector.”

Plaggenborg highlighted KENDA’s ambitious growth trajectory, supported by a diverse product portfolio. Central to this growth is the KENDA Europe Technical Centre (KETC), where many of the new products were developed and rigorously tested. “These new patterns represent the latest product generation from KENDA, engineered for confident handling in all conditions with a safety-first mindset. They further support our ambition of making KENDA quality available across Europe with a full offer designed for European conditions and preferences,” he added.

Attendees can visit KENDA Europe at Hall 06.1, stand numbers D-040 and E-041, from 4th to 6th June at the Messe Cologne in Germany.

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