Two of the UK's most innovative automotive brands have joined forces in an exciting new partnership. HiQ Tyres & Autocare has announced a strategic collaboration with Carsa, one of the fastest-growing vehicle dealerships in the country. The partnership marks a significant milestone for both companies as they expand their presence in the highly competitive automotive service and retail market.
The first two state-of-the-art centres under this partnership have already opened in Halesowen and Cannock, both located in the West Midlands. These dual-branded sites offer a comprehensive range of services, combining HiQ’s nationwide autocare expertise with Carsa’s forward-thinking dealership model. From car sales and vehicle maintenance to tyre fitting and MOT testing, customers can now access an all-encompassing automotive solution under one roof.
The centres are designed to offer industry-leading customer service, providing motorists with seamless access to both vehicle purchases and high-quality maintenance services. This collaboration provides customers with more convenience and ensures that both routine servicing and significant purchases are handled by trusted professionals.
For HiQ Tyres & Autocare, this partnership represents a significant opportunity to extend its reach into new markets, while strengthening its presence in prime locations across the UK. With over 160 autocare centres nationwide, HiQ’s extensive network and backing from Goodyear make it a key player in the UK automotive sector.
By aligning with Carsa, HiQ gains access to a growing dealership brand with a fresh approach to vehicle sales, creating new avenues for business growth. Meanwhile, Carsa, which launched in 2020 and has rapidly expanded to eight sites, benefits from having a nationally recognised autocare partner onboard. The partnership allows Carsa to add MOT and vehicle servicing to its portfolio, enhancing the overall customer experience and offering more value to its clientele.
Visham Joshi, Head of Service at Carsa, emphasised the importance of the partnership, saying:
"If you look at the branding and marketing that HiQ brings, it’s the perfect choice of partnership. We look forward to expanding what we do with HiQ in the future, with plans already in place to introduce more sites across the UK. As Carsa grows, the key will be attracting new customers. With HiQ, we can use the booking system, offer a brilliant service and point of sale, and increase the touchpoints with customers."
Craig Sprigmore, Goodyear Retail Director for UK & Ireland, expressed excitement over the new venture:
"We’re delighted to see the first two HiQ and Carsa sites up and running in Cannock and Halesowen. It represents a fantastic opportunity for both brands to present to a broader range of customers and become more visible in the local community. The Carsa business model is a perfect example of how valued a premium retail experience is among motorists, and we are proud to see HiQ part of that growth."
This partnership is just the beginning. With a shared goal of becoming leaders in the automotive service and retail industry, HiQ and Carsa are already planning a wider national rollout of these dual-branded centres. By targeting high-potential regions, both brands aim to establish a stronger presence and offer their combined services to an even broader audience of motorists.
With more sites planned across the UK, this strategic collaboration sets the stage for both companies to grow significantly, while providing customers with an integrated and convenient automotive solution. By offering a complete package of services, including vehicle sales, maintenance, and MOTs, HiQ and Carsa are setting a new standard in the automotive retail market.
