Falken Tyres Teams Up with PDC for the 2024 World Darts Championship

Falken Tyres has announced an exciting new partnership with the Professional Darts Corporation (PDC) as the Official Tyre Partner for the highly anticipated 2024 PDC World Darts Championship. The championship, which runs from 15 December 2024 to 3 January 2025, will feature Falken branding prominently on player and official shirts, tournament stages, and tickets, ensuring widespread visibility at one of the most-watched events on the darts calendar.

The collaboration goes beyond branding, with Falken activating strategic campaigns at various PDC events across key markets, including the USA, Australia, New Zealand, Poland, and Denmark. By aligning with the sport's global appeal, Falken leverages darts' increasing popularity to engage with a diverse audience.

Engaging Fans with Precision and Passion

Falken Tyres is set to deliver an enhanced fan experience through exclusive competitions and giveaways on the PDC’s social media channels. Additionally, the brand is offering “money-can’t-buy” opportunities for its key retail partners to meet PDC stars, further strengthening its relationships in the B2B sector.

Markus Bögner, Managing Director, President, and CSO of Falken Tyre Europe GmbH, highlighted the alignment between Falken and the sport:

“Darts, and particularly the partnership with the PDC World Darts Championship, offer us an ideal opportunity to focus on the precision, dynamism and passion that characterise both the sport of darts and Falken. This relationship allows us to not only reach passionate fans but also opens up new ways to connect our brand authentically and emotionally with a dynamic target group.”

Holistic Brand Integration

The partnership, implemented by LEITMOTIF, the consulting unit of Sport1 GmbH, takes a holistic approach to integrate Falken into the advertising environment of the PDC World Darts Championship. SPORT1, which has broadcasted the event since 2004, will ensure extensive multichannel promotion.

Matt Porter, PDC Chief Executive, expressed his excitement about the collaboration:

“We are delighted to welcome Falken Tyres as our Official Tyre Partner. It’s great to work with an established brand that operates across many regions where darts is enjoying substantial growth. The past 12 months have seen record-breaking growth of the sport, and we’re excited to continue building on that success with Falken Tyres.”

Matthias Reichert, Chief Commercial Officer of Sport1 GmbH, echoed these sentiments, noting how Falken's innovative approach complements the rapidly growing popularity of darts:

“Falken stands for innovative, smart and unconventional – always ready to break new ground. LEITMOTIF stands for holistic concepts in terms of brand and product activation. Darts and the PDC have developed rapidly in many of Falken’s core markets in recent years. The target group is an excellent fit with above-average brand awareness.”

With this strategic partnership, Falken Tyres continues to demonstrate its commitment to innovation, passion, and precision—values that resonate deeply with the global darts community.

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