Tire Cologne 2024, held in early June, marked a significant success for Falken Tyre Europe GmbH. The event saw an influx of trade visitors and customers, drawn in by the company’s open and inviting stand concept. Covering nearly 400 square metres, the Falken stand featured the latest tyre offerings and provided ample opportunity for engaging discussions with company specialists.
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The centrepiece of Falken’s exhibit was the trio of tunnel elements, each equipped with large LED panels showcasing six new tyre models. These included the Falken AZENIS RS820, the Falken WILDPEAK R/T 01, and the newly launched Falken ZIEX ZE320. Visitors were led through a visually striking passage along a section of the Nürburgring’s Nordschleife, with an impressive video of a Falken Motorsport Porsche driving on it. This LED video catwalk captivated attendees and served as a major highlight of the fair.
Adding to the interactive experience, the stand featured an iRacing driving simulator, reflecting Falken's growing commitment to eSports. This attraction proved particularly popular among motorsport enthusiasts, drawing considerable attention and participation.
Markus Bögner, Managing Director, President, and CSO of Falken Tyre Europe GmbH, expressed his satisfaction with the event's outcome. “We are delighted with the positive response we received at Tire Cologne 2024,” Bögner remarked. “Our Falken stand provided not only space for the presentation of the latest tyres but also a pleasant atmosphere for personal discussions. The event was characterised by inspiring conversations and making valuable connections. We thank all visitors for their interest and look forward to impressing with innovative products in the future.”
