ETB Wholesale is making bold strides to secure its position as a leading regional tyre distributor with a significant investment initiative designed to expand its market reach. Operating across the Midlands, Wales, the South West, and Cornwall, ETB Wholesale is already a trusted name, carrying a broad selection of tyres from brands such as Bridgestone, Davanti, Landsail, and for the last four months CEAT.
In June 2024, ETB Wholesale announced a strategic partnership with CEAT, one of India’s top tyre manufacturers.
Read more: ETB Wholesale driving forward after in-depth investment project
This agreement has allowed ETB Wholesale to expand its product offering across four distinct tyre categories: super-budget, economy, mid-range, and premium. With CEAT on board, ETB Wholesale can better cater to diverse customer needs, offering a wide array of options for independent garages.
In addition to broadening its product range, ETB Wholesale has introduced a series of sales promotions that are already resonating well with customers. These new promotions aim to increase brand loyalty and customer satisfaction, further solidifying ETB Wholesale’s presence in its key markets.
ETB Wholesale is also investing in its digital infrastructure, enhancing its website to streamline the buying process and make tyre selection more convenient for customers. This upgrade aims to position ETB Wholesale as the go-to online platform for tyre retailers and independent depots, catering to the demands of today’s digitally savvy consumers.
Paul Carter, ETB Wholesale’s Sales Director, highlighted the impact of these investments, saying, “Sales have been extremely positive during quarter one, and we have generated a great deal of momentum, which we’re excited about. We’ve developed a brand policy that has incorporated an exclusive new range of tyres, and we’re synonymous with quality products and a quality service.”
The company has recently appointed Craig Hutchinson as Business Development Manager. With extensive experience in tyre retail, Hutchinson is set to play a key role in driving the company’s growth and expanding its market share. His expertise will support ETB Wholesale’s goal of becoming the number one choice for tyre retailers and independent depots across the country.
ETB Wholesale operates from several distribution centres, including locations in Bridgend, Chepstow, Exeter, Plymouth, St. Austell, and Worcester, with a rapid response service available in select areas. This extensive network positions ETB Wholesale to meet customer needs promptly and effectively, enhancing its reputation for reliability.
Paul Carter added, “Availability is always a critical issue across the industry, but we’re in a strong position in this regard too, and the positive feedback we’re receiving is proof that we’re continuing to get things right for our customers.”
With its recent investments, strategic partnerships, and enhanced online presence, ETB Wholesale is well-prepared to become a leading player in the wholesale tyre sector. The company’s multi-layered approach to growth is poised to drive even greater success in the months ahead.
