Continental Tires Extends E-Mobility Strategy to Secondary Brands

  • New products from Continental's secondary brands now feature EV-compatible logo on the sidewall
  • Maria Hanczuch, Head of Program Management Private Mobility EMEA: "Our company's tires are always the right choice, regardless of the type of drive"

From now on, all newly launched passenger car and 4x4 tire lines of Continental's secondary brands in Europe will carry the EV-Compatible logo on the sidewall. Continental is thus further expanding its product strategy for electric vehicles. All of the company's new tires meet the high requirements of electric vehicles and at the same time support conventionally powered vehicles in driving efficiently and safely.

In addition to the tire sidewall, Continental will also use the logo in all ordering systems and marketing materials online and offline, as well as on the sales floor. For selected current tire models of the brands Barum, General Tire, Mabor, Matador, Semperit, Uniroyal and Viking, which are already optimized for electric vehicles, the logo will be used in all ordering systems with immediate effect.

Continental Tires Extends E-Mobility Strategy to Secondary Brands
April 19, 2024