Cimcorp, a leading automation and intralogistics solutions provider, has named Veli-Matti Hakala as its new CEO. This strategic appointment reflects Cimcorp’s commitment to accelerating its growth, particularly in grocery retail and tyre plant logistics, while maintaining the innovative culture that has distinguished the company in the automation industry. Hakala brings a clear vision for growth through innovation and client-focused solutions, with an emphasis on data-driven automation and consultative client engagement.
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In his new role, Hakala plans to steer Cimcorp’s growth while upholding the company’s longstanding core values of innovation and customer care. “It’s crucial to grow in a way that preserves Cimcorp’s unique culture,” Hakala stated, adding that a strong foundation of innovation and commitment to client relationships will remain central to Cimcorp’s mission.
Cimcorp has identified growth potential in its grocery retail and tyre plant logistics divisions, both of which have gained substantial traction in recent years. Additionally, Hakala sees the company’s Service business as a promising area for expansion. By enhancing service offerings and broadening Cimcorp’s footprint within these industries, Hakala aims to establish Cimcorp as a top choice for comprehensive automation solutions.
Hakala will continue Cimcorp’s characteristic approach to steady, sustainable growth. He favours measured expansion steps to ensure high service levels and maintain the company’s client-centric approach. This involves deeply understanding client requirements and delivering consultative support at every project stage, even when challenging client perspectives to optimise project outcomes.
“We believe in building strong relationships by thoroughly understanding our clients’ business environments and bringing our expertise to every project phase,” Hakala explained. This approach aligns with Cimcorp’s vision of becoming a trusted partner that collaborates closely with clients to achieve successful automation results.
A strong advocate of automation’s growing role in logistics, Hakala is focused on expanding Cimcorp’s end-to-end automation offerings, particularly in distribution centres where optimising processes is key to efficiency. Cimcorp’s Dream Factory solution, known for its modular design, enables companies to implement automation in stages, making it an adaptable and scalable solution that fits various operational needs.
This modular approach enhances Cimcorp’s business opportunities by appealing to a range of clients looking for flexibility in how they adopt automation. Additionally, Cimcorp’s end-to-end solutions are built with data analytics in mind, enabling clients to gather comprehensive data insights that optimise operations, particularly in the tyre manufacturing sector.
Recognising the role of data in refining operational processes, Hakala highlights Cimcorp’s focus on data analytics as a powerful selling point. With solutions that provide clients with in-depth data, Cimcorp aims to drive efficiencies and offer tangible value to customers. As demand for data-led optimisation grows, Hakala believes Cimcorp’s comprehensive data solutions will significantly enhance its market position and help clients lead with data-backed insights.
Hakala’s leadership combines a vision for steady, scalable growth with a commitment to maintaining Cimcorp’s culture of innovation and client-first service. As Cimcorp continues to deepen its presence in the automation industry, Hakala’s balanced approach signals a promising direction for the company. With expansion plans in key areas and a focus on adaptable, data-driven solutions, Cimcorp is well-positioned to meet the evolving demands of its clients while advancing its own operational goals.
