Cambrian Tyres, the UK’s largest motorcycle tyre distributor, has announced an exciting addition to its product portfolio: Mitas motorcycle tyres and mousse products. This expansion strengthens Cambrian's already robust selection, catering especially to adventure and enduro riders. The first shipment of Mitas products is expected to arrive on 5th November and will primarily target the off-road market, with plans for further expansion into other segments by early 2025.
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The addition of Mitas tyres and mousse products is a strategic expansion, aligning with Cambrian Tyres’ mission to provide a comprehensive range of premium motorcycle tyres to the UK market. Mitas, a brand with a global reputation for reliability, durability, and high performance, is renowned in the off-road community. This collaboration enhances Cambrian’s product offering, further supporting the demands of UK riders across diverse riding conditions.
Richard Hemingway, Business Development Manager at Cambrian Tyres, expressed enthusiasm for the partnership, stating, “We are delighted to welcome Mitas to our portfolio. Mitas is a highly respected brand in the adventure and enduro scene, and their products will be an excellent fit for our growing customer base. Our initial focus will be on the off-road segment, where we anticipate strong demand during the Autumn-Winter period, and we look forward to expanding the range in the new year to serve a wider audience of riders.”
The partnership not only bolsters Cambrian Tyres’ catalogue but also helps Mitas grow its UK presence through Cambrian’s established and far-reaching distribution network. Mitas products have long been favoured by off-road riders worldwide for their innovative design and performance-focused engineering, making them an ideal choice for Cambrian’s adventure-seeking customers.
Steve Smith, Mitas Moto UK Sales Manager, shared his perspective on the collaboration, adding, “We are excited to partner with Cambrian Tyres, who are the recognised industry specialists with a wealth of experience in the UK motorcycle tyre market. Working with such a knowledgeable and respected distributor will allow us to further develop the Mitas brand, offering UK riders greater access to our range of products and supporting their riding adventures.”
With Cambrian Tyres' first delivery of Mitas products arriving in early November, the timing is ideal for off-road enthusiasts gearing up for the autumn and winter riding seasons. The core range will be available to dealers across the UK, with further product lines expected in early 2025, providing an even broader selection for riders of various disciplines.
For additional information on Cambrian Tyres’ full range of products, visit www.cambriantyres.co.uk.
To explore Mitas’ complete product offering, check out www.mitas-moto.com/en-gb.
