In an exciting twist for Ligue 2 fans, the ball for the FC Metz vs FC Lorient match on 21st September 2024 was delivered in a unique fashion — by a football truck. This innovative activation was designed to highlight the league’s title sponsor, BKT, an Indian company renowned for its expertise in manufacturing off-road tyres.
The football truck, which made its debut this season, is set to deliver match balls for 10 of the biggest matches in the Ligue 2 BKT calendar. This initiative not only brings something fresh to the game-day experience but also gives BKT significant brand visibility, aligning with their position as a global leader in off-road tyre solutions.
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Ligue 2 BKT supporters were treated to this eye-catching display at the Stade Saint Symphorien, where 5th-placed FC Metz took on 3rd-placed FC Lorient. The football truck adds a modern, fun element to the fan experience while reinforcing BKT's sponsorship role in the league.
This marks one of several activations planned for Ligue 2 BKT matches throughout the season, creating both excitement and engagement around the matches, and underscoring the partnership between Ligue 2 and BKT.
The match itself was part of a long-standing rivalry between Metz and Lorient, who have faced each other 18 times since 2007. Lorient has had the upper hand in recent years, securing 9 wins compared to Metz’s 6 victories, with 3 matches ending in draws. Their latest encounter in February 2024 saw Lorient edge out Metz with a 2-1 victory.
The football truck’s debut at this significant match added an extra layer of excitement, signalling how Ligue 2 BKT and BKT are elevating the fan experience with new, interactive elements this season.
BKT's involvement in football sponsorship has been part of a broader strategy to expand its visibility in European sports. While the company specialises in the off-road tyre sector, its commitment to football showcases its global reach and dedication to connecting with a diverse audience. The football truck activation is just one example of how BKT is investing in engaging the football community in a memorable way.
Fans can expect to see more of this football truck in other key matches as Ligue 2 as BKT continues to roll out this activation across the season.
