Sophie Lyden, a passionate tyre and road safety campaigner from Morecambe, Lancashire, has been honoured with the 'Knight of the Road' award at the Highways Heroes Awards. Celebrating her dedication to improving road safety, Sophie continues to champion initiatives aimed at reducing accidents and educating drivers.
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Sophie Lyden, a passionate tyre and road safety advocate from Morecambe, Lancashire, has been awarded the coveted ‘Knight of the Road’ title at the Highways Heroes Awards. The prestigious ceremony which took place on 28th November 2024, at the London Hilton, Park Lane, recognised those who go above and beyond in the highways supply chain and infrastructure sector.
The Highways Heroes Awards honour "unsung heroes" who have:
These awards highlighted individuals who have coped admirably in the face of adversity, celebrating their contributions to safety and community well-being.
In response to her achievement, Sophie shared:
"Honoured to have won the Knight of the Road award! I still can’t believe I have actually won a Highways Heroes award. Congratulations to all, some truly inspirational stories and award winners!"
Known as "The Tyre Lady," Sophie Lyden has become a powerful voice in road safety, combining her professional expertise as Depot Manager at Westgate Tyres with her role as Founder of FreshDriversUK, a platform dedicated to educating drivers on vehicle and tyre safety.
For nearly nine years, Sophie has championed the importance of tyre maintenance and road safety, highlighting critical risks such as speeding, tyre defects, and distracted driving. She actively supports initiatives like The Motor Ombudsman’s 'Make Time for Tyres' campaign and serves as a Young Campaigning Ambassador for IAM RoadSmart.
Sophie’s mission is clear: to reduce road traffic collisions through education and proactive vehicle maintenance. She frequently shares safety tips and campaigns on social media, inspiring others to make tyre and vehicle checks a priority.
Her commitment to road safety has earned her multiple accolades, but this latest award cements her place as a leading advocate for safer roads.
Who is Sophie Lyden?
Sophie Lyden is a tyre and road safety campaigner based in Morecambe, Lancashire, and Depot Manager at Westgate Tyres.
What award did she win?
She won the 'Knight of the Road' award at the Highways Heroes Awards.
What is her focus in road safety advocacy?
Sophie focuses on tyre maintenance, reducing road traffic collisions, and educating drivers about the dangers of speeding, tyre defects, and distracted driving.
What initiatives has she been part of?
Sophie supports campaigns like The Motor Ombudsman’s 'Make Time for Tyres' and serves as a Young Campaigning Ambassador for IAM RoadSmart.
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