Tyre technology is taking a major leap forward as Beontag, a leader in smart tagging solutions, partners with Michelin, one of the world’s foremost tyre manufacturers, to introduce RFID-enabled smart tyres. This collaboration will see advanced UHF RFID technology embedded into millions of passenger and commercial tyres, delivering unparalleled traceability and sustainability benefits.

Technology that Tracks the Entire Lifecycle

The embedded RFID tags, developed after years of research and months of rigorous testing, are designed to withstand up to a million kilometres of use, including retreading. This ensures complete tracking capability, from the moment a tyre leaves a Michelin factory to its disposal or recycling.

This innovative traceability aligns with upcoming EU Ecodesign for Sustainable Product Regulations (ESPR), which will require Digital Product Passports (DPPs) for tyres by 2028-2030. Beontag’s RFID solution ensures compliance, making it an essential advancement for the future of sustainable mobility.

Building a Better, Sustainable Future

The partnership began in 2019 with the aim of crafting a robust UHF RFID tag tailored to modern tyre demands. The result is a durable solution that promotes operational efficiency, optimised performance, and eco-conscious recycling processes.

Speaking on the partnership, Suchi Srinivasan, VP of Digital Transformation at Beontag, highlighted:

"We are enormously proud to share what we have achieved so early in our partnership with Michelin. As an innovation-led, problem-solving partner for our customers, we have worked hard to develop the necessary technology and durability capabilities in these RFID-enabled tires, making sure they are suited to the needs of modern vehicles and their drivers. I look forward to continuing this journey with Michelin to drive business and promote sustainability."

Michelin’s Laurent Couturier, RFID System Designer, added:

"RFID technology in tires plays a pivotal role in optimizing operations and enhancing efficiency. This system enables precise, automated tracking of each tire from production to retreading or recycling. The RFID tire-tag improves industrial performance while addressing today’s ecological imperatives."

Revolutionising Mobility

This collaboration not only demonstrates the potential of RFID technology to revolutionise the tyre industry but also showcases how innovative partnerships can address global challenges. By embedding intelligence directly into tyres, Michelin and Beontag are paving the way for a more sustainable, connected future in mobility.

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