In an exclusive interview with On Road Mag, Michela Caprio, Chief Marketing Officer (CMO) at Prometeon Tyre Group, shared her insights into the company’s strategic direction, emphasising innovation, sustainability, and customer-centricity as the pillars of their growth strategy. The article, which can be found on On Road Mag's official website, provides a deep dive into how Prometeon Tyre Group is navigating the challenges and opportunities within the tyre industry.
Michela Caprio highlights that innovation remains at the heart of Prometeon Tyre Group’s operations. The company is committed to developing cutting-edge technologies that enhance tyre performance and durability. This focus on innovation is driven by the need to meet the evolving demands of the market, particularly in the commercial and industrial vehicle segments. As Caprio points out, Prometeon is dedicated to "creating products that not only meet but exceed customer expectations, ensuring safety, efficiency, and sustainability."
The interview with On Road Mag also touches on Prometeon’s strong commitment to sustainability. Caprio explains how the company is implementing sustainable practices across its operations, from manufacturing processes to product development. Prometeon Tyre Group is actively working on reducing its environmental impact by focusing on energy efficiency, waste reduction, and the use of eco-friendly materials. Caprio notes, "Sustainability is not just a trend for us; it’s a long-term commitment to preserving the environment while delivering high-quality products."
Another key theme in the interview is Prometeon’s customer-centric approach. Michela Caprio emphasises the importance of understanding and anticipating customer needs to deliver tailored solutions. This approach is reflected in the company’s efforts to maintain strong relationships with its clients and partners, ensuring that they are well-supported in their operations. Caprio states, "Our goal is to be more than just a supplier; we aim to be a trusted partner who understands our customers' businesses and helps them succeed."
Looking ahead, Caprio expresses confidence in Prometeon Tyre Group’s ability to continue its growth trajectory. She mentions the company’s plans to expand its product portfolio, invest in research and development, and strengthen its presence in key markets worldwide. The interview suggests that Prometeon is well-positioned to face future challenges and capitalise on new opportunities, thanks to its strategic focus on innovation, sustainability, and customer satisfaction.
For those interested in a more detailed exploration of Michela Caprio's insights and the strategic initiatives of Prometeon Tyre Group, the full interview is available on On Road Mag. The article provides a comprehensive overview of how one of the leading players in the tyre industry is shaping its future.
Visit On Road Mag for the complete article: Michela Caprio Interview - Prometeon Tyre Group.
