Auto3iii Achieves 51% Conversion Rate for Deferred Work at Tyres Northampton

Independent workshops are seeing transformative results with Auto3iii’s innovative mileage-based amber follow-up system. The forward-thinking platform recently achieved a remarkable 51% conversion rate on deferred work bookings at Tyres Northampton – more than double the industry average.

Auto3iii Achieves 51% Conversion Rate for Deferred Work at Tyres Northampton
Auto3iii Achieves 51% Conversion Rate for Deferred Work at Tyres Northampton | bensmallmanpr.com
January 9, 2025

Auto3iii, global software experts making their mark on the UK aftermarket, are redefining workshop efficiency with their app-based eVHC (electronic Vehicle Health Check) and customer engagement platform. This cutting-edge solution enables workshops to identify additional work, engage customers, and secure repeat bookings with ease.

Impressive Results at Tyres Northampton
The platform’s capabilities were demonstrated when Tyres Northampton, a Pirelli Performance Centre, trialled Auto3iii’s mileage-based vehicle maintenance plans. The outcome? A 51% conversion rate on follow-up bookings, surpassing the industry average of 24% by a staggering 27%.

Malcolm Andrew, Owner of Tyres Northampton, was delighted:

“We knew of Auto3iii’s potential, but we didn’t think we’d translate quite so many deferred jobs into follow-up work. We were absolutely staggered by the 51% conversion rate. In simple terms, it’s a no brainer to adopt the technology. We’re a more efficient operation now and in addition, we’re a more professional one.”

The Secret Behind the Success
Auto3iii is the only aftermarket solution offering mileage-based maintenance plans, which accurately predict when vehicles require follow-up work based on daily mileage. Alongside bespoke score-based customer reports, the platform keeps motorists informed and engaged.

Results from the trial also revealed that 98% of customers understood their vehicle’s needs after receiving a digital report and appreciated the follow-up call. This transparency fosters trust, ensuring motorists remain loyal and return for future maintenance.

Driving Professionalism and Efficiency
The benefits of adopting Auto3iii extend beyond customer retention. The platform’s technician-friendly app simplifies workloads, allowing technicians to manage tasks seamlessly from their tablet or mobile device. Workshops also gain a reputation for professionalism and transparency, enhancing customer satisfaction.

David Leighton, Director at Auto3iii, commented:

“Our customer-centric approach will contribute to customer loyalty and retention, converting more work and sales along the way. The results from Tyres Northampton validate a great deal of hard work, and we couldn’t be happier.”

Industry Recognition
The outbound calling exercise was conducted by aftermarket specialists Bamboo Marketing. Anna Meager, owner of Bamboo Marketing, remarked:

“These results are pretty much unheard of in the industry and underline the potential that exists from the Auto3iii solution as a revenue-generating digital tool.”

Why Auto3iii?
By providing a clear communication channel between workshops and motorists, Auto3iii ensures customers are informed every step of the way. With bespoke reports and predictive maintenance plans, the platform doesn’t just convert deferred work—it builds long-term loyalty.

Contact Details
For more information on Auto3iii’s innovative solutions, visit www.auto3iii.com or contact David Leighton at 03301 332120.

Q&A

What is Auto3iii?
Auto3iii is a workshop eVHC and customer engagement platform that uses mileage-based maintenance plans and bespoke customer reports to convert deferred work into bookings.

What results did Tyres Northampton achieve?
The workshop reported a 51% success rate on follow-up bookings for deferred work, far exceeding the industry average of 24%.

What makes Auto3iii unique?
Auto3iii is the only solution offering mileage-based maintenance plans, coupled with user-friendly technician apps and bespoke customer reports.

How does Auto3iii benefit workshops?
The platform enhances transparency, professionalism, and efficiency, helping workshops build trust with customers and increase repeat business.