Alliance by Yokohama-ATG showcased its latest soil-friendly tyre technologies at LAMMA 2025, including the newly enhanced Agriflex+ 363 XT and 377 XT ranges. Designed to meet the challenges of modern agriculture, these tyres combine innovative features like VF technology and D-speed ratings for road travel and field use. Farm influencer Olly Harrison confirmed their positive impact on soil conservation and fuel efficiency after extensive field testing.
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Soil-Friendly Innovations on Display at LAMMA 2025
Alliance by Yokohama-ATG (Y-ATG) presented its cutting-edge Agriflex+ tyre range at LAMMA 2025, held in Birmingham. The launch included new additions tailored for high-demand agricultural machinery like sprayers and slurry applicators. These tyres address dual challenges: handling increased weight due to liquid fertiliser and ensuring smooth travel over long distances.
Innovative Tyre Features
The Agriflex+ 363 XT, now part of the range, is engineered for row crop applications. Its unique design offers:
For multi-axle slurry applicators, Y-ATG introduced the Agriflex+ 377 XT. With widths from 650 mm to 1050 mm, these tyres meet the demands of contractors who balance road use and heavy fieldwork, supporting machinery up to 31 tonnes without compromising soil health.
Milestone for Agri Star II
Y-ATG also celebrated a major sales milestone for the Agri Star II tyre range. Featuring Stratified Layer Technology, these tyres maintain consistent traction throughout their lifecycle, ensuring efficiency and cost savings for users.
Endorsement from Olly Harrison
Merseyside-based farm contractor and influencer Olly Harrison has extensively tested Alliance tyres on his Fendt tractors. He praised their ability to operate at lower pressures, which increases the tyre's contact area, reduces soil compaction, and improves fuel efficiency. Harrison highlighted the longevity provided by Stratified Layer Technology, noting, “It is a lot smarter than what it first looks like.”
Global Expertise
Yokohama-ATG is renowned for its commitment to developing tyres that combine advanced performance with sustainability. With a presence in over 120 countries and an extensive product portfolio, the company continues to innovate for diverse agricultural needs.
What new products were introduced by Y-ATG at LAMMA 2025?
The Agriflex+ 363 XT for sprayers and the Agriflex+ 377 XT for slurry applicators.
What are the standout features of these tyres?
AVF technology, D-speed ratings, bridged lug tread design, and steel belt puncture protection.
How do these tyres benefit farmers?
They reduce soil compaction, enhance fuel efficiency, and ensure smooth road travel.
Who endorsed the tyres and what did they say?
Farm contractor Olly Harrison endorsed the tyres, citing their impact on soil conservation, fuel savings, and longevity.
