In a significant move to promote a healthier and more sustainable lifestyle, the Vredestein premium tyre brand, owned by Apollo Tyres, has officially become the title sponsor of the iconic 'Les 20 km de Paris' mass-participation running event. This exciting partnership was unveiled as part of a new four-year sponsorship deal, and the upcoming 44th edition of the race, scheduled for 9th October 2022, promises to be a spectacular event that will see over 32,000 runners from around the world converging on the heart of Paris.
The 'Les 20 km de Paris' race is a beloved tradition that winds its way through the enchanting streets of Paris, offering participants and spectators alike a unique opportunity to soak in the city's beauty. Starting beneath the iconic Eiffel Tower, the course takes runners past many of Paris's most famous landmarks before returning to the Tower for an unforgettable finish.
Benoit Rivallant, President and CEO of Apollo Tyres Europe, expressed his enthusiasm for the partnership, saying, "Les 20 km de Paris has earned its place as one of the most popular mass-participation running events in Europe, and it sits at the top of the bucket list for many amateur athletes across France and further afield. Running promotes a more sustainable and healthier lifestyle, and this new sponsorship agreement will help drive awareness of the Vredestein brand as we forge our own plans for a more sustainable future. We're already excited about the race in October and will be encouraging our employees and partners to get involved. It's sure to be a rewarding partnership."
This year's 'Les 20 km de Paris' will embrace a captivating theme of 'space,' with the slogan 'courir en apesanteur,' which translates to 'run in weightlessness.' This theme aligns perfectly with Vredestein-brand products, including the Ultrac Vorti and Ultrac Vorti R Plus summer tyres and Quatrac and Quatrac Pro all-season tyres, known for their low rolling resistance and unbeatable all-around performance.
Didier Eck, President of Les 20 km de Paris, expressed his excitement about the collaboration with Vredestein, stating, "Vredestein is the first tyre brand to sponsor our race in its 44-year history, and we're excited to support the brand's evolving marketing strategy in Europe. The race is a staple in the French running calendar, and in previous years, we have welcomed participants from over 100 countries. We cannot wait until October for the streets to be flooded with enthusiastic runners once again!"
Vredestein boasts a rich European history spanning over 114 years. Since its inception in 1908, the Dutch brand has consistently delivered exceptional products, from its first bicycle tyre produced in 1910 to the passenger car, bike, and agriculture tyres manufactured in Europe today. In addition to tyres for high-performance cars and family vehicles, the brand pioneered the all-season tyre segment in the early 1990s and has remained at the forefront of the market.
As the title sponsor of 'Les 20 km de Paris,' Vredestein's commitment to promoting a healthier and more sustainable lifestyle aligns perfectly with the spirit of this iconic running event. With the race just around the corner, runners and spectators alike can look forward to an unforgettable experience that combines the beauty of Paris with the performance and sustainability of Vredestein tyres.
