Yokohama-ATG has announced significant enhancements to its premium agricultural tyre warranty and stubble guard policy, positioning itself as the most aggressive guarantor in the farm tyre industry. The company has increased coverage amounts and doubled the fully covered duration of its stubble guard policy, demonstrating its commitment to delivering exceptional value to modern farm businesses.
The enhanced warranty covers Yokohama-ATG's Agriflex+ line of IF/VF tyres and every other steel-belted radial farm tyre in its product portfolio. The stubble protection policy applies to all tyres marked and sold as stubble-guard, offering farmers an extra layer of assurance.
James Crouch, Yokohama Off-Highway Tires America Inc.'s National Segment Manager–Agriculture, stated: "Alliance has more IF and VF products covering more machines and applications than any other brand. We needed our warranty to match our leadership role in this segment and strip away any reasons for customers to go with a more expensive product with a bigger name brand."
Agri Star II Warranty Upgrade
The Alliance Agri Star II, a popular R1-W radial tyre known for its unique dual-layer lug design (Stratified Layer Technology) and standout sidewall aesthetics, now benefits from the premium warranty. The warranty period has been extended from 7 years to a robust 10-year plan. Crouch emphasised: "We believe it is hands-down the best value farm tyre on the market, and by improving its warranty coverage, we’re putting our money where our mouth is."
The tyre also maintains its unprecedented 1-year Assurance pledge, offering buyers a year-long trial period—further enhancing its appeal to cost-conscious customers.
Extended Stubble Protection Policy
The stubble and field hazard protection policy has seen a significant enhancement, with coverage extended from 3 to 5 years. Additionally, the 100% replacement guarantee for stubble-guard tyres has doubled from 6 months to a full year, placing the Alliance brand at the top of warranty coverage in the industry.
Introducing the Updated Warranty Wizard Platform
Coinciding with the warranty improvements, Yokohama-ATG has launched an updated version of its Warranty Wizard claim management platform. The platform now offers greater transparency and ease of use, featuring an improved interface, streamlined claim tracking, and a promise of resolution within three business days.
Crouch added: "With our innovative products, excellent service, unique business platforms, and industry-leading warranties, we’re committed to letting more and more customers know that the Alliance brand is the best value product on the market today."
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